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hvmn
Ketone-based energy boosting supplements
- 21-100 employees
- B2C
- Personal health
- Nutrition
- Wellbeing
- eCommerce
- Union Square, San Francisco, CA
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Company mission
To redefine the limits of human performance, metabolism, and longevity.
Our take
HVMN – Health Via Modern Nutrition – is a supplement manufacturing company that focuses on ketone drinks, nootropic supplements, and other products that support a ketogenic diet. What sets the company apart from its competitors is its dedication to using FDA and WADA compliant ingredients as well as consistently active research and work with 3rd parties (including several universities).
One of the biggest drawbacks to ketone drinks is the taste. Regardless of brand, most everyone that has had a ketone drink will resoundingly agree they can be hard to choke down. While HVMN has tried to improve the taste of the newest version of its drink compared to its first product, it will have to rely on proving the benefits are worth the typically unpleasant consumption experience.
Initially an e-commerce brand, the company offers one-time online purchases as well as subscription options, capitalizing on the increasing transition to online shopping. The company has since expanded to launch its Ketone-IQ drinks in all of the nearly 400 Sprouts Farmers market grocery stores across the nation.
Freddie
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Nov 2020
$5.7m
EARLY VC
Dec 2015
$2.6m
EARLY VC
Total funding: $8.3m
This company has top investors
Leadership
Michael Brandt
(CEO)Served as the company's COO from June 2014-Aug 2020. Former Adjunct Professor of Advertising Strategy at the Academy of Art University. Held a variety of positions at Google, including Associate Product Manager.
Geoffrey Woo
(Executive Chairman)Co-founder & Partner of Anti Fund, Co-founder & Chairman of Archive, Founding Partner & Board Director at Betr. They are also the current Board Director of Simplebet. Co-founder and former CEO of Glassmap (acquired by Groupon).