Vice President of Sales, Firefly

• Firefly is seeking a seasoned, executive-level sales leader to join as VP, Sales East Coast, based in New York
• This senior role is built for a leader with strong sales fundamentals and a data-driven, coaching-first mindset — someone who builds great teams, adapts quickly across different environments, and knows how to translate that combination into durable, profitable revenue growth
• This is not an entry point into sales leadership. We’re looking for someone who has successfully built executive-level relationships with complex enterprise customers and can quickly translate that experience into the agency and brand ecosystem
• You have a track record of leading high-performing teams, building a diversified, resilient book of business, and running a disciplined, data-driven sales operation — and you're energized by the challenge of doing it inside a fast-growing, category-defining company
• Bachelor's degree required
• 15+ years of progressive sales experience, including significant experience leading teams and owning revenue outcomes in a high-performance B2B sales organization
• Experience building, coaching, and retaining high-performing sales teams, including performance management and succession planning
• Proven track record of recruiting and attracting top sales talent
• Experience building scalable, repeatable sales processes or playbooks
• A data-driven approach to decision-making, forecasting, and coaching
• Strategic, consultative sales approach with strong business acumen and a solutions-first mindset
• Exceptional communication, negotiation, interpersonal, and executive presentation skills
• Highly organized, with strong pipeline discipline and a track record of forecasting accuracy
• Salesforce experience required

Desirable

• As VP, Sales East Coast, you will lead and grow Firefly's New York sales team — owning both the region's revenue outcomes and the people who drive them
• You'll serve as one of Firefly's most visible leaders in its largest market, building an accountable, high-performing organization that sets the pace for the rest of the company
• Own the East Coast region's revenue and profitability, translating growth targets into clear strategies, seller-level goals, and execution plans
• Build and continuously improve a regional sales playbook covering prospecting, account prioritization, relationship-building, pipeline creation, deal advancement, closing, and account growth
• Set clear activity and performance standards, tying leading indicators (prospecting, meetings, account penetration, opportunity creation, pipeline development) to revenue outcomes, and reinforce them through consistent 1:1s, pipeline reviews, account planning, deal coaching, forecasting, and performance management
• Develop account penetration strategies that deepen and widen Firefly's presence within existing customers, expanding relationships and identifying new brands, budgets, teams, and decision-makers
• Build a diversified new-business engine spanning agency, client-direct, Tier 2 agency, and emerging channels
• Grow revenue across Firefly's full portfolio — digital and static tops, car wraps, in-car, billboard, experiential, and programmatic — by packaging capabilities into major tentpole and event programs, and embedding data, targeting, and measurement into every seller's strategy
• Recruit, hire, onboard, coach, and develop a high-performing New York sales team, using data, technology, and AI-enabled tools to boost productivity, pipeline, and conversion, with clear expectations, development plans, succession paths, and accountability
• Assess Firefly's sales motion with fresh eyes, preserving its relationship-driven, customer-first strengths — responsiveness, creativity, service quality — while introducing proven processes and tools that scale them into a measurable competitive advantage
• Partner with Revenue Operations to maintain Salesforce discipline and pipeline data integrity, giving the team the visibility and trend analysis needed to sharpen coaching and resource allocation
• Partner cross-functionally with Product, Engineering, Marketing, Operations, and Strategy to turn customer insights into stronger products, pricing, packaging, and go-to-market strategies
• Represent the East Coast region in leadership discussions, bringing market and competitive intelligence and a clear point of view on growth opportunities