Senior CRM Manager, Lemfi
Automations
1-2 days a week in office
International payments service
Job no longer available
International payments service
201-500 employees
Job no longer available
1-2 days a week in office
201-500 employees
Company mission
To improve the financial lives of the next generation of immigrants.
Role
Who you are
- 4+ years in CRM, lifecycle or marketing automation, ideally in fintech or another high-frequency product
- Proficiency with Liquid language for dynamic, personalised content across journeys
- Hands-on expertise in a major marketing automation platform (Customer.io, Braze, Iterable or similar). You build the journey yourself, you don't just brief it
- A track record of onboarding, retention or reactivation programmes you can point to, and the numbers they moved
- Comfortable with SQL and event-based data models. You query the data behind your own journeys
- Experience building referral or virality mechanics is a strong plus
- Judgment on trigger logic and segmentation that holds up across multiple products and markets
- Bias to ship and test over perfecting a brief
- Comfort with AI tools for content generation and personalisation at scale
- Familiarity with a BI or analytics tool such as Looker, Amplitude or Mixpanel for self-serve reporting
Desirable
- Lived experience or deep empathy with the life of our users, the millions who move countries to build something better
- Language skills in French, Spanish, Italian, Portuguese, Wolof or Swahili
- Experience with WhatsApp or SMS as a lifecycle channel
- Background in remittance, cross-border payments or diaspora-focused products
- Experience designing loyalty or points-based programmes, beyond straight referral
- Experience operating in a regulated or compliance-sensitive comms environment
What the job involves
- CRM at LemFi doesn't run on batch and blast. As Senior CRM Manager - Automations, you'll own the lifecycle journeys that carry a customer from first sign-up to their tenth product, across remittance, credit, savings and the insurance products coming next
- This is the person who builds onboarding, retention, reactivation, referral and cross-sell journeys that adapt to real customer behaviour, not a calendar
- You'll sit close to Product, Data and Growth, and report directly into the Head of CRM. Your journeys are core infrastructure for the business. Get them right and every other campaign, product launch and market entry gets easier
- Design and own the lifecycle journeys, onboarding, retention, reactivation, that run without you touching them daily
- Build referral and virality programmes that turn customers into the acquisition channel
- Launch cross-sell journeys that introduce customers to credit, savings and insurance at the right moment, not the loudest one
- Set up the triggers, segments and logic that make each journey react to real behaviour
- Test, measure and iterate. Kill what doesn't move the number, scale what does
- Partner with Product and Data to get the event tracking and attributes your journeys actually need
- Report on lifecycle performance in numbers a CMO can act on, not a dashboard nobody opens
Salary benchmarks
Our take
LemFi, previously known as Lemonade Finance, is a fintech platform addressing the challenge of accessing reliable financial services faced by millions of immigrants worldwide. By offering quick onboarding and a multi-currency offering, LemFi allows its users to send, receive, hold, convert, and save in both their country of origin and residence currencies.
Recognising the limitations faced by traditional banks and neo-banks, LemFi offers instant international transfers at favourable exchange rates with no transfer fees. Initially launched in Canada, growing demand for the company's services has allowed it to expand to the UK, and broaden its African payment channels.
The company has secured good funding from prominent investors like Y-Combinator, Zrosk, Global Founders Capital, and Olive Tree. With plans to expand its product offering across the globe, LemFi will further its mission of providing accessible and transparent financial services to migrant communities worldwide.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Westminster, London, UK
Leadership
Ridwan Olalere
(Co-Founder & CEO)Ridwan is also the Founder of forLoop Africa. Previously, he served as the Country Manager of Uber Nigeria and worked as a Software Developer at Flutterwave, Hotels, Novatia, and NextMynds.
Rian Cochran
(Co-Founder)Rian was previously a Financial Director at Opera Software, Powerbets Holdings, and OPay.
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