Senior Product Marketing Manager, Asana
Marketing & Operations Audiences
CA$137-160k
More information about location
3-4 days a week in office
Work management platform
Posted today
Work management platform
1001+ employees
Posted today
CA$137-160k
More information about location
3-4 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- Proven track record in product marketing, audience marketing, or go-to-market strategy within an enterprise SaaS organization
- Deep experience developing persona-driven positioning and messaging specifically for marketing or operations decision-makers and practitioners
- Working familiarity with the work management, marketing technology, or operations software ecosystem, paired with insight into how leaders evaluate AI for workflow coordination, governance, and business impact
- Skilled storyteller and communicator with a demonstrated ability to turn complex research into actionable sales enablement and pipeline-generating campaigns
- Analytical mindset with experience combining qualitative feedback and quantitative data to guide strategy, prioritize initiatives, and evaluate performance
- Strong collaborative skills, comfortable navigating both multi-quarter strategic planning and day-to-day campaign execution across cross-functional teams
What the job involves
- The Asana Product Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us. We're looking for a Senior Product Marketing Manager to join our Solutions and Audience Marketing team in Vancouver to own how Asana shows up to Marketing and Operations leaders and practitioners. In this role, you will go deep on these buyers and their daily workflows, turning that knowledge into messaging, field-enablement assets, and net-new acquisition campaigns that expand our pipeline. You will also own the narrative for innovative capabilities like Agentic Work Management, partnering closely with Core PMM, Product, and Sales teams
- Own the audience strategy, messaging, and positioning for Marketing and Operations buyers, aligning audience narratives with Asana's broader company positioning and revenue goals
- Develop deep subject matter expertise on target buyer personas, uncovering insights into their workflows, team structures, tooling budgets, KPIs, and software evaluation criteria
- Create compelling content across the entire buyer journey, ranging from core narratives and web copy to whitepapers, product demos, and customer-facing presentations
- Partner cross-functionally with Core PMM and Product teams to translate Agentic Work Management capabilities, including prebuilt AI Teammates and no-code automations, into clear, persona-specific value propositions
- Equip sales and customer-facing teams with high-impact enablement tools, such as competitive battlecards, discovery guides, customer proof points, and pitch decks
- Collaborate closely with the Campaigns team to architect and execute new-logo acquisition campaigns that generate net-new qualified pipeline
- Partner across the organization to identify customer champions and showcase stories highlighting how Marketing and Ops teams drive measurable outcomes with Asana
- Champion the voice of the customer by channeling market insights and buyer feedback directly into product roadmap and positioning decisions
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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