Senior Product Manager, Roku
Advertising, Supply Integrations
$119.1-265.4k
Offers equity
More information about location
4+ days a week in office
Convenient & affordable TV streaming players
Be an early applicant
Convenient & affordable TV streaming players
1001+ employees
Be an early applicant
$119.1-265.4k
Offers equity
More information about location
4+ days a week in office
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact
- Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment
- 4+ years of product management experience, with at least 2 years in an RTB-enabled ad technology company (large publisher operating a scaled exchange, SSP, or DSP)
- Experience working at a CTV publisher or CTV platform in the area of platform or publisher integrations
- Technical educational background
- Understanding of RTB and exchange dynamics
- Advertising DNA: Understanding of advertiser and agency dynamics and how different parties work with DSPs, SSPs, and publishers
- Statistics and data analysis skills
- Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders
- Strong written and verbal communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences
- Strategic thinking with strong execution skills, including the ability to see the big picture and engage in the details to drive results
What the job involves
- Roku is seeking a Senior Product Manager to lead supply integrations within its advertising product organization
- In this role, you will own the end-to-end process of onboarding publisher partners into Roku's ecosystem, working to both standardize and streamline those integrations while supporting the unique requirements each partner brings
- You will focus on enriching inbound ad requests with the right signals to maximize their effectiveness through internal systems and external partnerships
- This role requires close collaboration with engineering, data science, sales, partnerships, and executive stakeholders to build and refine the programmatic exchange that powers Roku's advertising platform
- You will drive experimentation and optimization for pricing, routing, and supply-demand elasticity across inventory segments
- This is a unique opportunity to shape how Roku works with the advertising ecosystem, partner with leading ad technology companies, and build at scale in a real-time exchange powered by installed hardware in over 100 million households
- If you are energized by complex technical challenges, familiar with CTV inventory share agreements, and understand programmatic ad technology, this role offers the chance to capture the most value from Roku's third-party publisher opportunities
- Partner with publisher and operations teams internally and publisher partners externally to identify efficient and innovative ways to bring inventory into Roku's ecosystem
- Shape how ad innovations such as interactive ads, pause ads, and native formats extend to publisher partners
- Analyze publisher signals that monetize effectively and collaborate with partners to provide or enhance those signals using internal systems and external partnerships
- Build metrics that communicate partner success and ensure the right outcomes are being measured
- Develop a long-term partner roadmap aligned with company objectives and informed by partner success and roadmaps
- Collaborate with colleagues to understand and improve how the exchange handles and optimizes impressions
- Enhance privacy-safe, regulatory-aware controls related to consent, privacy signals, opt-in/out, and sensitive ad categories
- Own experimentation execution for pricing and routing changes, with clear measurement of impact on fill rate, CPM, latency, revenue, and user experience
- Model and forecast supply-demand elasticity by inventory segment (device type, content genre, daypart, geography) to inform pricing and packaging strategy
- Stay current on programmatic and CTV ecosystem shifts including SSP consolidation, curation, supply path optimization trends, and privacy-driven identity changes, and adapt algorithms accordingly
- Work directly with industry groups such as the IAB Tech Lab to understand how supply partners operate and how to collaborate most efficiently
- Define product requirements, user stories, and acceptance criteria for complex technical features
- Work closely with engineering teams to balance technical feasibility with business impact
- Analyze feature performance using data, customer feedback, and market trends to inform iterative improvements
- Communicate product strategy, roadmap, and progress to executive leadership and cross-functional stakeholders
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users.
Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library. Then, after successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released. In 2026, it was announced that media giant FOX would acquire Roku, which the companies say will create the third largest player in US TV by share of viewing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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