Head of Marketing, Nexo
United States
Digital asset management
Open for applications
Digital asset management
501-1000 employees
Open for applications
501-1000 employees
Company mission
To successfully solve inefficiencies in the lending markets by creating innovative, convenient and sustainable solutions.
Role
Who you are
- 7-12+ years in senior growth or marketing roles, with deep knowledge of the US market
- Proven experience shaping positioning, messaging, and channel strategy
- Hands-on crypto user with strong understanding of local crypto culture, media, and terminology
- Analytical mindset - skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools
- Strong stakeholder management - able to align global and local priorities effectively
- Bias for action, structured thinking, and high editorial standards
- Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators
- Ability to help build and mentor small local teams once traction is proven
What the job involves
- We shape industry trends. We rethink how wealth works and build solutions that reflect that belief
- That requires a certain kind of person
- You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution
- The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving
- This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo
- Local Growth Enablement: Act as the strategic link between local market needs and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams
- Market Intelligence & Channel Mapping: Maintain a live overview of US’s crypto and finance landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms
- HNWI Acquisition: Develop personas, targeting strategies, and localized messaging that resonate with US`s high-net-worth individuals. Identify premium channels and moments to engage them effectively
- Customer Experience Optimization: Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization
- Data-Driven Insights: Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency
- Brand Voice: Adaptvalue propositions and messaging to the US, ensuring that all communications feel native and culturally relevant
- Brand Reputation & Risk Monitoring: Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations
- Key Metrics (KPIs):
- Funded accounts in US, including HNWI share
- Customer LTV and LTV/CAC payback for influenced cohorts
- Market penetration: Nexo funded accounts as a percentage of the active US crypto investor base
Our take
Cryptocurrency, once a niche internet phenomenon, is now a major part of the fiscal landscape, and digital assets make up a large part of many people’s financial portfolio. Nexo aims to make managing them that bit easier, with its digital wallet for crypto.
It sets out to give you the greatest flexibility over how you earn, save and pay. It supports 35 different cryptocurrencies and offers the ability to buy, exchange or borrow funds, as well as daily interest payouts and the Nexo Card - a credit card that lets you spend your crypto without having to sell it.
Its platform has flexibility that offers strong user appeal, and has cemented its place in the market with over 5 million users. Its status was somewhat rocked, however, by eight US states taking legal action against it in 2022, accusing it of failing to register with the state authorities correctly. The company has now paid its fine of $22.5 million and has discontinued its Earn Interest Product, returning to the US markets in 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (1 round)
Apr 2018
$52.5m
EARLY VC
Total funding: $52.5m
Company benefits
- Flexible working conditions
- Be part of the financial revolution
- Team Hangouts
- Technical Challenge
- Bonus options in digital assets
Company HQ
The Angel, London, UK
Leadership
Kosta Kantchev
(Co-Founder & Executive Chairman)Previously Co-founder and Board Member at Credissimo.
Antoni Trenchev
(Co-Founder & Managing Partner)A former Member of Parliament in Bulgaria, they were CIO and Legal Advisor at MDL Ltd.
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