Digital Marketing Manager, Chowbus

• 6+ years of experience in digital marketing, with hands-on ownership of SEO, website/CMS, analytics, and paid search (Google Ads)
• Proven experience improving organic search rankings and traffic using tools like Google Search Console, SEMrush, or Ahrefs
• Hands-on experience managing a CMS (WordPress, Webflow, or similar), including landing page builds and site edits
• Strong experience with Google Analytics (GA4) and building reporting dashboards (Looker or similar)
• Experience managing a paid search budget and reporting on ROAS and cost per lead
• Excellent written and verbal communication skills in English
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience

Desirable

• We are looking for a Digital Marketing Manager to own Chowbus's digital presence end to end: organic search, our website, marketing analytics, and paid search
• You'll turn data into decisions and help restaurant owners find Chowbus and book a demo
• You'll work closely with fellow Marketing team members, Sales colleagues, and Product specialists to keep our digital funnel consistent from first click to conversion
• SEO & Organic Growth:
• Own Chowbus's SEO roadmap, including keyword strategy, technical SEO audits, site structure, and page speed/Core Web Vitals improvements
• Run competitive SEO analysis against Toast, Square, Clover, and Menusifu to find content and ranking opportunities
• Partner with the content team to brief, optimize, and publish SEO-driven blog posts, landing pages, and city- or cuisine-specific pages
• Monitor rankings, organic traffic, and backlink profile using tools like Google Search Console, SEMrush, or Ahrefs, and report on progress monthly
• Website & CMS Management:
• Own day-to-day management of Chowbus's website CMS, including page builds, edits, navigation, and content governance
• Launch and maintain landing pages for campaigns, product launches, and events, working with design and demand generation partners
• Run A/B tests on key pages (homepage, demo request forms, pricing) to improve conversion rates
• Maintain site performance, uptime, and technical hygiene, partnering with engineering as needed
• Marketing Analytics & Reporting:
• Build and maintain dashboards in GA4, Tableau, or similar tools to track website traffic, campaign performance, and lead-to-demo conversion
• Define and track the digital marketing funnel from first touch to booked demo, in partnership with Sales and RevOps
• Deliver monthly and quarterly performance reports with clear takeaways and recommendations for marketing leadership
• Work with RevOps and Sales to keep lead data clean and consistent across the website, CRM, and marketing automation platform
• Paid Search (Google Ads / PPC):
• Plan, launch, and manage Google Ads campaigns (Search, Display, Performance Max) to drive qualified demo requests
• Own the paid search budget, bidding strategy, and keyword lists. Optimize continuously for cost per lead and ROAS
• Write and test ad copy, landing pages, and offers to improve click-through and conversion rates
• Partner with the Marketing Campaigns Manager so paid search complements paid social and ABM efforts