Product Marketing Manager, Ascential
LIONS Division
Opportunity to participate in Shares Scheme
1-2 days a week in office (High Holborn, London)
Events. Intelligence. Advisory. Done differently.
Posted today
Events. Intelligence. Advisory. Done differently.
501-1000 employees
Posted today
Opportunity to participate in Shares Scheme
1-2 days a week in office (High Holborn, London)
501-1000 employees
Company mission
To create unmissable events that bring entire industries together in inspiring settings – from the south of France to Las Vegas and Bangkok – to have the conversations that count.
Role
Who you are
- You have experience in B2B SaaS Product Marketing, ideally working with multiple product
- You have developed, executed, and optimised successful, integrated GTM campaigns that drove product adoption and retention
- You make decisions based on data and research rather than relying solely on opinions
- You're focused on results, not just ideas, and you thrive on getting things done
- You are an excellent communicator with high emotional intelligence and a knack for creating compelling messaging, product narratives, and presentations
- You have a knack for connecting the pain points of our customers and prospects to the solutions LIONS offers, drawing them in with a clear, compelling narrative
- You are a strong cross-functional collaborator with the ability to influence stakeholders
- You have a bias for action and are a resourceful, efficient, and creative problem solver
- You are comfortable being in front of the camera for webinars and customer engagements
- You have the ability to juggle multiple projects, stakeholders, and competing priorities
What the job involves
- We're looking for a Product Marketing Manager to join our team in London as part of our Marketing function
- Your Role: You will be reporting to the Product & Propositions Marketing Director, you'll blend product and customer marketing strategies to drive awareness, usage and adoption for our expanding product suite by deeply understanding our Ideal Customer Profiles (ICPs)
- You will play a crucial role in unifying our brands and their products and shaping the 2025 go-to-market (GTM) strategy
- Develop GTM strategies for new product launches and feature updates in collaboration with Product, Marketing, Customer Success, and Sales
- Develop differentiated positioning, segment-led value propositions and messaging for new products and features. Create comprehensive launch plans with clear objectives, KPIs, deliverables, and timelines, and facilitate their execution cross-functionally
- Gather, analyse, and distil customer data to inform and optimise strategies and share findings with cross-functional teams to support the development of customer-centric product, positioning, and marketing strategies
- Build and refine ICPs, buyer personas, and key segments to ensure a deep understanding of customer needs and preferences
- Conduct 1:1 interviews, surveys, and other research to learn more about our target audiences
- Design and optimise onboarding and feature adoption tools and journeys for our digital intelligence products to guide users and help them realise the value of their access
- Identify upsell and cross-sell opportunities within the existing customer base and create targeted campaigns to drive expansion
- You are an advocate and ally for diversity, equity and inclusion
- You are a connector, working hard to ensure people and projects are not inadvertently siloed or silenced
Salary benchmarks
Our take
Ascentia dates back to 1887 when it was founded as a newspaper investment company in the north of England. Its shift into business analysis and optimisation can be traced to its acquisition of Glenigan, a provider of leads and information for the construction industry in 1996. This move has evolved into an umbrella of companies which are today listed on the London Stock Exchange and the FTSE 250 Index.
After selling off many of its newspaper subsidiaries between the 90s and the 00s, Ascential utilised its catalogue of business insight to expand into events, commerce, marketing, and retail, owning dozens of businesses that provide information on and help businesses grow.
Ascential continues to grow internationally. With much the same intuition as when it evolved its magazine sector to capitalise on newspaper printing downtimes in the 50s, Ascential invested in Berlin and Singapore-based eCommerce and analytics startups in 2022. It has proven that despite being a legacy company, it still has its ear to the ground to elevate the next generation of digital media and marketing tools.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
6% employee growth in 12 months
Glassdoor (4.2)
Trustpilot (3.2)
Company
Company benefits
- Great learning and development opportunities
- Volunteering opportunities and charitable giving options
- Option to opt into the Ascential Shares Scheme
- 25 days of holiday - option to buy/ sell upto 5 days
- Pension
- Life Assurance and Income Protection
- Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
- Employee assistance programme, season ticket loans and cycle to work scheme
Company values
- Creativity - We value and reward innovation, providing new products and services to our customers, and finding new ways of working within our business.
- Fairness - We build strong, ethical relationships based on mutual respect and trust.
- Empowerment - We trust our teams to act swiftly and independently to meet our customers’ needs.
- Focus - We prioritise clarity and focus to deliver high-quality outcomes. We are content to do a few things, exceptionally well.
Company HQ
Holborn, London, UK
Leadership
Phil Thomas
(CEO, not Founder)They have worked at Ascential for over 39 years in various roles, becoming the CEO in January 2024.
Diversity, Equity & Inclusion at Ascential
- Ascential is a people-powered company We’re committed to supporting each and every person that's part of Ascential. Fairness and Empowerment are two of our core values, and we weave them through everything we do. We unite people and invite them to discover more. More about each other. More about themselves. More about the world we live in. We believe that connections are the lifeblood of progress.
- We publish an annual Diversity, Equity, and Inclusion Report. This sets out our goals, commitments, and progress so far and ensures that our workforce matches the diversity of the communities we operate in.
- We conduct regular Inclusive Content Audits to ensure that the way we represent various groups in our internal and external content is fair and representative of the communities we operate in.
- We offer internships, apprenticeships and professional study support to bring people into our workplace from the start of their careers. We’re always on the lookout for curious, passionate people from every walk of life.
- We strive to create fair and inclusive recruitment processes that give everyone their best chance at success. Our recruitment teams offer training to hiring managers that keeps diversity, equity, and inclusion front of mind as they grow their teams. We also offer reasonable adjustments to our applicants, to ensure the recruitment process is accommodating for all.
- If you don't meet every single requirement, we'd still encourage you to apply. At Ascential, we are committed to creating a diverse, inclusive, and authentic workplace, so if you are excited about this role we would still like you to apply.
- We deliver Respect Training to our managers. This training is designed to equip managers with the tools, language, and frameworks required to create a workplace where our people feel valued, respected, included, and safe.
- We invest in employee groups and networks, empowering these groups to run educational events, support charities that they’re passionate about and share experiences with colleagues. These groups include Able to Thrive, Ascential Pride, Black in Business, and Empower Women's Network.
- At present, we have an almost equal gender split in our overall workforce. We’re proud to have been recognised in the Top 3 of the FTSE Women Leaders Review for Women on Boards since the launch of the rankings in 2016. We’re also listed in the Bloomberg Gender Equality Index.
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