CRM Marketing Manager, Health-eCommerce
$90-110k
+ Discretionary Annual Bonus Eligibility: Up to 15%
More information about location
Parent company of healthcare brands
Open for applications
Parent company of healthcare brands
101-200 employees
Open for applications
$90-110k
+ Discretionary Annual Bonus Eligibility: Up to 15%
More information about location
101-200 employees
Company mission
To improve consumers' health and maximize their health savings through qualified shopping and education.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Data Science, or a related field
- Minimum of 5+ years of experience in CRM, automation, and personalization in an e-commerce environment
- Proficiency with CRM platforms and marketing automation tools
- Experience with segmentation, customer lifecycle management, and journey building. Ideally in Bloomreach and Segment
- Strong analytical skills and experience working with customer data to drive decision-making
- Excellent communication skills and the ability to collaborate with cross-functional teams
- Strong project management skills, with the ability to handle multiple projects simultaneously
- Familiarity with A/B testing and multivariate testing techniques
What the job involves
- Health E-commerce is seeking a CRM Manager to join our Growth Marketing team dedicated to our Flexible Spending Account (FSA) business
- As the CRM Manager, you'll craft and implement strategies to enhance the customer lifecycle and drive loyalty initiatives
- This involves managing and optimizing personalized triggered programs across various touch points like email, SMS, loyalty programs, partner channels, service, and site
- Additionally, you'll spearhead efforts to boost customer retention and ensure exceptional experiences throughout their journey with us
- Reporting directly to the Director of CRM and Loyalty
- Design and implement CRM automation strategies to nurture customer relationships, increase engagement, and drive retention
- Create and manage personalized customer journeys across email, SMS, push notifications, and other CRM channels
- Oversee end-to-end campaign development from strategy to execution, ensuring messaging is aligned with customer segmentation and behavior
- Develop A/B tests and experiments to optimize performance across touchpoints
- Leverage data to build dynamic, highly personalized campaigns based on customer behavior, preferences, and lifecycle stage
- Utilize CRM tools and platforms to segment audiences and ensure relevant messaging
- Collaborate with marketing, product, and analytics teams to continuously refine customer segmentation strategies
- Develop and maintain CRM automation workflows using platforms like Bloomreach, Segment, or similar CRM tools
- Ensure all automation processes are functioning smoothly, troubleshooting any issues, and making adjustments to improve efficiency
- Identify opportunities to introduce new automation processes and increase campaign efficiency
- Track and analyze CRM campaign performance, providing actionable insights to optimize future campaigns
- Report on key KPIs such as open rates, click-through rates, conversions, customer lifetime value, and retention rates
- Monitor customer feedback and data to adjust personalization strategies in real-time
- Work closely with ecommerce, product, engineering, and IT teams
- Partner with data and analytics teams to identify trends and opportunities for enhanced personalization
- Liaise with external vendors, such as CRM software providers and email service platforms, to optimize the CRM stack
Our take
Health-eCommerce is one the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts, being the parent company for a family of brands, including FSA Store, HSA Store and WellDeserved. These serve millions of consumers in the U.S.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-eCommerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. Health-E Commerce is well set to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company benefits
- Dental Insurance
- Medical Insurance
- Vision Insurance
- HSA w/ Employer Contribution
- FSA
- Long-Term Disability
- Short-Term Disability
- Life Insurance
- Wellness Program
- Mental Health Benefit
- Fitness Subsidies
- Virtual Fitness Classes
- Paid Family Leave
- Family Support Resources
- Work From Home Stipend
- Unlimited PTO
- 401K W/ Company Matching
- Performance Bonus
- Commuter Benefits Program
- Happy Hours
- Company Outings
- Snacks
- Some Meals Provided
- Lunch & Learns
Company values
- Customer First - Make decisions for the benefit of the customer and our valued partners
- Embrace and Drive Change - Constant growth as individuals and improvement as an organization
- Bias for Action - We focus on solutions not problems and encourage taking the smart risk
- Teamwork - We only win together and share in our successes. We value feedback and open communication
- Ownership - Act like an owner and practice accountability
- Passion - We value passion, perseverance and positivity
- Work Smarter Not Harder - Measure efficiency and optimize everything we do
Company HQ
Garment District, New York, NY
Articles
Leadership
Jeremy Miller
(Chairman)Formerly served as CEO of Health-E Commerce. Previous experience as Manager of Operations for Gehry Partners.
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