CRM Marketing Manager, Health-E Commerce
$90-110k
+ Discretionary Annual Bonus Eligibility: Up to 15%
More information about location
Connecting consumers to FSA & HSA eligible products
Job no longer available
Connecting consumers to FSA & HSA eligible products
101-200 employees
Job no longer available
$90-110k
+ Discretionary Annual Bonus Eligibility: Up to 15%
More information about location
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Data Science, or a related field
- Minimum of 5+ years of experience in CRM, automation, and personalization in an e-commerce environment
- Proficiency with CRM platforms and marketing automation tools
- Experience with segmentation, customer lifecycle management, and journey building. Ideally in Bloomreach and Segment
- Strong analytical skills and experience working with customer data to drive decision-making
- Excellent communication skills and the ability to collaborate with cross-functional teams
- Strong project management skills, with the ability to handle multiple projects simultaneously
- Familiarity with A/B testing and multivariate testing techniques
What the job involves
- Health E-commerce is seeking a CRM Manager to join our Growth Marketing team dedicated to our Flexible Spending Account (FSA) business
- As the CRM Manager, you'll craft and implement strategies to enhance the customer lifecycle and drive loyalty initiatives
- This involves managing and optimizing personalized triggered programs across various touch points like email, SMS, loyalty programs, partner channels, service, and site
- Additionally, you'll spearhead efforts to boost customer retention and ensure exceptional experiences throughout their journey with us
- Reporting directly to the Director of CRM and Loyalty
- Design and implement CRM automation strategies to nurture customer relationships, increase engagement, and drive retention
- Create and manage personalized customer journeys across email, SMS, push notifications, and other CRM channels
- Oversee end-to-end campaign development from strategy to execution, ensuring messaging is aligned with customer segmentation and behavior
- Develop A/B tests and experiments to optimize performance across touchpoints
- Leverage data to build dynamic, highly personalized campaigns based on customer behavior, preferences, and lifecycle stage
- Utilize CRM tools and platforms to segment audiences and ensure relevant messaging
- Collaborate with marketing, product, and analytics teams to continuously refine customer segmentation strategies
- Develop and maintain CRM automation workflows using platforms like Bloomreach, Segment, or similar CRM tools
- Ensure all automation processes are functioning smoothly, troubleshooting any issues, and making adjustments to improve efficiency
- Identify opportunities to introduce new automation processes and increase campaign efficiency
- Track and analyze CRM campaign performance, providing actionable insights to optimize future campaigns
- Report on key KPIs such as open rates, click-through rates, conversions, customer lifetime value, and retention rates
- Monitor customer feedback and data to adjust personalization strategies in real-time
- Work closely with ecommerce, product, engineering, and IT teams
- Partner with data and analytics teams to identify trends and opportunities for enhanced personalization
- Liaise with external vendors, such as CRM software providers and email service platforms, to optimize the CRM stack
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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