Director of Ad Sales Marketing, Spotter
$150-170k
Office located in Culver City, CA
Finance solution for content creators
Be an early applicant
Finance solution for content creators
101-200 employees
Be an early applicant
$150-170k
Office located in Culver City, CA
101-200 employees
Company mission
To catapult creative potential with lucrative deals that make you unstoppable.
Role
Who you are
- The ideal candidate is a proactive, strategic operator with deep media and integrated marketing experience, a high degree of fluency and passion for the creator ecosystem and evolving entertainment and technology landscape, exceptional written and visual communication skills, and the ability to move fluidly between big-picture strategy and hands-on execution
- A minimum of 10 years of related ad sales/integrated marketing, branded content, creator partnerships or experience in a related field preferred
- College degree in marketing, business administration or related field preferred
- Exceptional storytelling and communication/presentation skills (written, verbal and visual) with demonstrated ability to transform creative positioning narratives into compelling sales materials and collateral
- High fluency in and passion for the creator ecosystem, including social and digital video platforms, emerging content formats, audience behavior, and the evolving intersection of entertainment, media, advertising, and technology
- Strong understanding of custom content development and contracting, with experience translating creative ideas and negotiated deal points into clear scopes of work, deliverables, production requirements, usage terms, timelines, and approval frameworks
- Experience working with Creators, talent, production companies, agencies, brands, or other external partners strongly preferred
- Team player and effective collaborator who is willing to roll up their sleeves
- Proven ability to multitask and oversee multiple projects and priorities independently in a
- Detail-oriented, organized, creative problem solver
- Strong working knowledge of Microsoft Office (Excel, Word, PowerPoint and Outlook). Google Drive, Google Docs, Google Sheets & Google Slides
- Ability to learn new proprietary software and processes quickly and proficiently
- Creative development experience is a plus (graphic design, video editing)
What the job involves
- The Director, Ad Sales Marketing will lead the development and execution of Spotter’s strategic positioning, advertiser solutions, and creator-led brand partnerships to drive revenue growth and strengthen Spotter’s leadership in the Creator Economy
- This is a highly hands-on, roll-up-your-sleeves position for someone who is equally comfortable shaping the strategy and jumping in to execute the work
- You will own opportunities end-to-end: from initial pitch strategy, ideation, positioning, and RFP development through post-sale activation, production, and campaign execution
- This role will translate Creator-first insights, cultural moments, and Spotter’s advertising capabilities into compelling programs for brands and agencies, then ensure those ideas are brought to life seamlessly across creators, clients, production partners, and internal teams
- Own Spotter’s RFP and proposal strategy for priority brand and agency opportunities, setting the narrative direction, creative positioning, and recommendation framework that brings together Spotter’s full suite of creator-led advertising solutions
- Lead cross-functional pitch development across Sales, Research, Planning, Creator Partnerships, Product, and Operations, driving alignment, timelines, and stakeholder input to deliver cohesive, insight-driven proposals and presentations
- Lead project management and production oversight for sold campaigns, acting as a primary point of contact between clients, creators, agencies, and internal teams, managing production timelines, client feedback and approvals, creative alignment, and key dependencies to ensure programs are delivered against the agreed scope, strategy, and advertiser expectations
- Partner closely with internal & 3rd party legal partners to collaborate on the translation of commercial deal points and business requirements into clear, accurate contractual terms, ensuring agreements reflect the strategic intent and negotiated parameters of creator + brand partnerships
- Elevate Spotter’s go-to-market positioning and core sales story, ensuring messaging is creator-first, advertiser-relevant, and differentiated, and that sales materials consistently reflect Spotter’s strategic priorities and marketplace leadership
- Develop and refine premium, high-impact sales materials including pitch decks, creator portfolio overviews, category POVs, tentpole packages, case studies, sizzles, and one-sheets that improve proposal quality, speed, and win rates in partnership with Sales and Marketing leadership
- Partner with Ad Sales Research, Analytics and third party measurement partners to develop differentiated research approaches, measurement frameworks, and methodologies that demonstrate the value of creators, crater fandom, and Spotter’s advertising solution
- Own post-campaign storytelling and renewal strategy, translating campaign performance, brand lift, audience insights, creative learnings, and client feedback into clear narratives that demonstrate impact and identify opportunities for optimization expansion, and future partnership
- Drive integrated solutioning and packaging, collaborating with Product, Planning, and Operations to position new ad products and advertiser-ready offerings, ensuring proposals are supported with clear value propositions and modular components that scale
- Maintain and evolve Ads Marketing resources, tools, processes, and best practices that improve sales storytelling, custom content development, and campaign execution across the organizatio
Our take
Spotter offers digital creatives the opportunity to transform content creation from a hobby to a full-time job by providing them with the capital to do so. The company provides cash upfront to creators in exchange for ownership of any future ad revenue their videos generate.
Not dissimilar to venture capital investments, Spotter has applied this model to the digital content world, an increasingly lucrative industry. It is well placed to continue rapid ascension given its impressive clientele, some of YouTube’s most popular creators - such as Mr Beast and Dude Perfect - whose cumulative content has amassed a combined 50 billion minutes in watch time.
2025 investment of $89.1 million comes off the back of a strategy realignment for Spotter, one that will see it focus on long-form brand partnerships. The capital injection will support the launch of its AI creator studio and forge new partnerships.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Sep 2024
$7.4m
LATE VC
Sep 2022
$9.4m
LATE VC
Total funding: $247.4m
Company benefits
- Medical insurance covered up to 100%
- Dental & vision insurance
- 401(k) matching
- Stock options
- Autonomy and upward mobility
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Aaron DeBevoise
(Co-Founder & CEO)Previously co-founded Cflix, North Entertainment, Machinima, StyleHaul, and served as CEO for Network of One. Spent nearly 5 years at J.P Morgan, initially as an Analyst before becoming an Associate within the Entertainment Industries Group.
Nic Paul
(Co-Founder, President & Boardmember)Previously founded N.B Paul and Revee, serving here as CEO until it was acquired by Outbrain, and acting as Head of Sales and Innovation. Spent 4 years at Penske Media Corporation as Senior Vice President.
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