Marketing Lead, IXL Learning
MyTutor
E-Learning providers
Posted today
E-Learning providers
1001+ employees
Posted today
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- Our ideal candidate thrives both independently and as a collaborative cross-functional partner, and brings strong organisational skills, hands-on resourcefulness, and strategic thinking—and is passionate about IXL’s mission to improve learning experiences for everyone
- Bachelor's degree and 9+ years of brand marketing, communications, and/or integrated marketing experience, including with consumer-facing brands
- Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
- Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
- Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
- You get things done: You’re a self-starter, detail- and deadline-focused, organised, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
- Interpersonal skills: You’re a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams
- Education and edtech knowledge: A working knowledge of the UK education system and an ability to quickly learn about the edtech and tutoring spaces
What the job involves
- IXL Learning, developer of personalised learning products used by millions of people globally, is seeking a Marketing Lead to lead our marketing efforts in the UK and support the growth of two established and well-regarded brands: MyTutor and IXL
- MyTutor is the UK's leading online tutoring platform, used by 1,300 schools and 200,000 families. Our vision is to expand MyTutor’s customer base to encompass a wide range of subjects and to serve primary and secondary students, university students, and independent adult learners
- IXL is a personalised learning platform for Reception-Year 13, used by 17 million students and 1 million teachers worldwide. Our footprint is growing in the UK thanks to our innovative teaching, learning, and assessment resources that help students build the skills they need to succeed
- You will help shape the evolution of these brands at an important stage of growth, developing and executing integrated marketing strategies that expand their reach, engagement and impact in the UK. This is a broad, highly collaborative role that spans both B2C and B2B marketing
- You will need to be equally comfortable thinking about how to reach and engage individual learners and families as well as marketing to schools and trusts. In collaboration with our US-based marketing teams, you will create compelling brand and product messaging, support our UK-based sales team with field marketing campaigns, develop communications to support and engage with customers, and more
- Own the marketing plan, developing and executing strategies and tactics that will attract and retain new customers
- Refine and build out MyTutor’s consumer brand messaging as we scale
- Lead marketing for new product/feature launches, including internal and external communications
- Develop content and strategies for email, website landing pages, and social media
- Support tutor communication and recruitment
- Collaborate across the business to gather insights, ensure alignment to objectives, and devise creative and effective strategies
- Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities, and translate these insights into effective marketing strategies
- Develop and execute field marketing campaigns that attract new customers (schools and trusts)
- Create marketing messaging, collateral, email campaigns, and sales enablement resources
- Gain a strong understanding of our customers at the school and trust level, and maintain an active pulse on market trends in the region
Application process
- Safeguarding is everyone’s business at MyTutor – we are committed to safeguarding the welfare of children, young people and adults, and we expect all team members to share this commitment. This position is subject to an Enhanced DBS Disclosure check with children's barred list check
Salary benchmarks
Our take
IXL Learning has been creating software solutions for education since the late 90s and now has more than 17M students worldwide using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a growing portfolio and a clear vision for global expansion, IXL shows no signs of slowing down. It's 2022 acquisition of Curiosity Media, the company behind Fluencia, and its more recent purchase of UK-based MyTutor highlight this commitment to broadening its reach and impact in online learning. And as it continues to build on these moves, the company is set to further strengthen its presence worldwide and shape the future of digital education.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
East San Mateo, San Mateo, CA
Leadership
Paul Mishkin
(CEO)Paul has been serving as the CEO of IXL LEarning since 1998.
Share this job
View 38 more jobs at IXL Learning