Senior Customer Marketing Manager, Trulioo

• Bachelor's degree in marketing, business, or a related field, or equivalent experience
• At minimum eight years in B2B SaaS customer marketing, lifecycle marketing, or expansion marketing, selling into mid-market and enterprise accounts specifically
• Strong cross-functional operating skill with customer success, product, and RevOps
• A track record of co-owning a revenue or expansion number with customer success, including the accountability conversations that come with sharing a target across two functions
• Experience standing up a signal or segmentation framework in an organization that didn't already have one, not just executing against a mature stack someone else built
• Real experience running account-based campaigns that reached multiple members of a buying committee, not a single champion
• A real portfolio of advocacy and case study work you've personally built, not just managed day to day
• A track record of improving data quality or governance with an ops partner, rather than working around a broken foundation indefinitely
• Experience with Salesforce and Marketo, or comparable CRM and marketing automation platforms
• Demonstrated use of AI to drive an adoption or expansion outcome, a workflow, a signal model, or a campaign you built or directed, with results to show

Desirable

• Reporting to the Head of Marketing, the Senior Customer Marketing Manager owns expansion and adoption marketing for our existing mid-market and enterprise customer base. You partner closely with customer success and product to define which signals predict an expansion-ready account, then build the framework that turns those signals into campaigns and outreach, shaping how this works from the ground up rather than inheriting someone else's playbook. You also own the customer advocacy and case study pipeline, which supports both expansion and net-new sales
• This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed
• Own expansion and adoption marketing strategy and execution across our existing mid-market and enterprise customer base, co-owning an expansion revenue target with customer success alongside adoption and advocacy as parallel measures of success
• Own the signal framework behind that work (product usage, account health, and commercial data), built with customer success and product rather than inherited
• Design campaigns, lifecycle nurture, and journey maps for enterprise buying committees, reaching multiple personas and stakeholders inside an account and tied to adoption and expansion outcomes
• Own the customer advocacy and case study pipeline, sourcing, building, and maintaining a bench of reference-ready customers
• Partner with RevOps on customer data governance, targeting, suppression, and segmentation, give input on which events and activations serve expansion accounts with the Demand Generation team that owns events, and report regularly on adoption, expansion revenue, and retention influence
• Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools
• Build AI-enabled workflows, such as expansion signal scoring and account-level campaign orchestration, that customer success and the wider marketing team adopt, reviewing AI output before it reaches customers and using results to refine what you build
• At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future
• We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification
• If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply
• Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility