Demand Generation Manager, Glean
$110-150k
3+ days a week in office (Palo Alto, CA)
Enterprise search and knowledge management
Be an early applicant
Enterprise search and knowledge management
201-500 employees
Be an early applicant
$110-150k
3+ days a week in office (Palo Alto, CA)
201-500 employees
Company mission
To bring people the knowledge they need to make a difference in the world.
Role
Who you are
- Exceptional candidates will bring proven experience driving both wide-reaching demand generation campaigns and hyper-targeted account based marketing programs
- Above all else, you are a highly motivated and exceptionally organized Marketing enthusiast, with an equally creative and analytical skillset
- The ideal candidate will thrive in a fast-paced startup environment, bringing an entrepreneurial spirit, genuine curiosity, and an enthusiasm for spotting and acting on new opportunities
- 5+ years of experience in a fast-paced and/or startup environment. B2B SaaS strongly preferred
- Familiar with CRM and marketing automation tools; SFDC and Marketo preferred. Experience with Sendoso/Postal and Outreach is a plus
- Experience growing a database organically via multiple channels
- Proven ability to partner successfully with sales teams by generating qualified leads for SDRs and BDRs. Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaigns
- Ability to learn new technologies, products and systems quickly
- Excellent communication skills and sharp creative instincts
- Innovative, resourceful, and dynamic, with the ability to work successfully in an ever-changing environment with competing priorities
- Most of all, a general “can do” whatever-it-takes attitude to solve any problem and win at any challenge
What the job involves
- Glean is looking for an outstanding Demand Generation manager to develop and execute high-impact marketing campaigns and programs that drive business growth
- In this highly cross-functional role, you will report to the Head of Demand Generation & Integrated Campaigns, working closely with sales, partner teams, and marketing counterparts
- You will be responsible for the end-to-end execution of programs that generate net new leads and influence opportunity creation within our target market segment
- Develop and execute multi-channel demand generation campaigns to drive lead generation, pipeline growth, and revenue – including content syndication, email nurtures, direct mail, referral programs, demo programs, and more
- Manage the webinar program from concept through promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars
- Collaborate closely with BDRs and sales counterparts to efficiently operationalize campaigns, ensuring successful enablement, consistent follow-through, and clear communication throughout all stages
- Partner with product marketing, content, and creative teams to develop compelling messaging, conversion-optimized landing page copy, and relevant visual assets that drive engagement across the buyer’s journey
- Identify opportunities for net new lead generation, keeping a pulse on industry trends and best practices to ensure demand generation efforts are innovative and competitive
- Leverage data and analytics to continuously refine strategies, track performance, and optimize for higher conversion rates and cost-effectiveness
- Develop and execute targeted ABM strategies for high-value accounts, aligning marketing efforts with sales to drive engagement, pipeline growth, and revenue
- Create personalized, multi-channel campaigns tailored to individual accounts or account segments
- Collaborate closely with sales teams to identify key accounts, understand their business challenges, and craft customized marketing plans to address their needs
- Analyze account data and buyer personas to develop insights and optimize campaigns for better ROI and engagement
- Manage and optimize the ABM tech stack, including tools for segmentation, automation, and reporting, to improve campaign efficiency and measurement
- Manage timelines, budgets, and resources to ensure successful campaign delivery
- Collaborate with cross-functional teams to optimize workflows and ensure consistent alignment with business objectives
- Oversee demand generation and account-based marketing campaign lifecycle, managing all phases from initiation and planning to execution, monitoring, and post-campaign reporting
Our take
Glean is an intuitive digital assistant which allows employees to search across all their apps and find the information and tools that they need more quickly.
With so many SaaS apps being used by modern day companies, overwhelm and inefficiency inevitably enter the equation. Glean’s search engine is proving popular for how it unifies and centralizes all these distributed tools and data.
It’s been quite a start to life at Glean, having only emerged from stealth in 2021, it received a $1 Billion valuation in early 2022, thus achieving unicorn status, and has received nearly $400 million in funding so far. The SaaS platform is already used by some major companies including Grammarly, databricks, and Rubrik.
That Glean was co-founded by a quartet with senior experience at Google, Microsoft, Uber, and Facebook stands the company in good stead. However, it’s the fact that its search engine is solving a new, but very real problem in the workplace that’s seen its popularity surge so quickly, which it’s likely to continue to do in the future. Its adaptability to include new AI capabilities to its platform, such as generative AI, has Glean well set to see further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
44% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2024
$260m
SERIES E
Feb 2024
$200m
SERIES D
Total funding: $655m
Company benefits
- Medical, dental, and vision for you and yours
- Competitive compensation and stock options
- 401k contribution
- Flexible work (3 days a week in the office), though we believe in folks working where they can be most effective
- Company events, from weekly happy hours to our annual company retreat
- Flexible hours, unlimited PTO, and company-wide winter break shutdown
- Transparent culture
- Learning and development stipend
- Free meals with lunch and dinner options every day
Company values
- One together – We leave our egos behind to forge a trusting, inclusive, and transparent environment
- Customer obsessed – We relentlessly work to solve customer problems and focus on product quality and excellence
- Owners – We take responsibility for our company, product, and culture, leaving things in a better state
- Think big, start small – We dream big and solve hard problems through continuous learning and rapid iteration
- Beyond boundaries – We are eager to learn and grow. We help each other thrive and aren’t afraid to try new things
Company HQ
Evergreen Park, Palo Alto, CA
Articles
Leadership
Arvind Jain
(CEO)Former Engineer at Google and Microsoft. Is the co-founder of high growth startup Rubrik, which delivers data security and operational resilience for enterprises.
Piyush Prahladka
(Software Engineer)Prior to joining the co-founding team at Glean, they worked as a Senior Staff Software Engineer at Google, then as an Engineering Lead at Uber.
Tony Gentilcore
(Product Engineering Lead)Former Developer at At&T and TJC Labs. For ten years, served as a Senior Staff Software Engineer at Google, including a spell as Founder and Tech Lead / Manager of the Chrome Speed Team.
TR Vishwanath
(Engineering Lead)Before co-founding Glean, was a Principal Software Engineer at Facebook after spending eight years at Microsoft as a Software Design Engineer, then Principal Development Lead.
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