Senior Field Marketing Manager, Expereo
Americas
Global provider of managed Internet and hybrid networks, SD-WAN, and Cloud connectivity solutions
Open for applications
Global provider of managed Internet and hybrid networks, SD-WAN, and Cloud connectivity solutions
201-500 employees
Open for applications
201-500 employees
Company mission
To empower global companies to be future-ready.
Role
Who you are
- 3–5 years’ experience in B2B marketing, IT/software environment is a plus The role will require the ability to set a Field marketing strategy and plans with the appropriate teams, but also work collaboratively to deliver on the tactics. This is a hands on role where the expectation is to be able to cover all aspects
- Business School degree or equivalent in Marketing
- Understanding and good knowledge of Inbound and marketing automation practices (Hubspot and 6Sense in particular or similar type solutions) and use of CRM (Salesforce)
- Manage multiple projects and meet assigned deadlines in a fast-paced environment
- Self-motivated, detailed-oriented, Problem-solving ability
- Autonomous and ability to work independently
- Good communication and collaboration skills
- Languages: English (Fluent) other European Languages is a plus but not a necessity
- Ability to write content and deliver presentations to internal and external audiences
- Limited international travel required, so willingness to travel is important
- This position does not have supervisory responsibilities
What the job involves
- A great opportunity to join a market leading company with clear product market fit and ambitious growth plans
- We are looking to rapidly scale our Marketing team and the Field Marketing Manager role will be central to helping the business achieve our growth plans
- The role itself is key to the success of our Marketing team in Americas
- You will be the voice of marketing to the sales team, and represent the feedback and the needs of the sales team back into the Marketing team
- You will attend Americas sales meetings and should expect daily interaction with the sales team members, with a heavy focus on Demand Generation and helping educate on the strategy and managing the impact in region
- Most importantly, you’ll be supported by a talented and enthusiastic team that prides itself on hitting targets, collaborating and enjoying their work
- Defining and executing the operational marketing plan for the strategic geographies in the Americas region aligned to the local sales objectives
- Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback on the level or appropriateness for the region and engaging with weekly review with sales leadership to manage the deliverables
- Manage operations for internal and external events, online and physical (local kick offs, client, tradeshows, conferences, etc.)
- Support the delivery and in region amplification of the company's communication strategy
- Work in close collaboration with the other teams of the marketing department to both implement and where appropriate propose a localized and relevant marketing campaigns
- Develop supporting campaign assets and collaterals that are region specific
- Analyze campaign and spot potential area of improvement
- Conduct market and competition analysis for the region
- Manage marketing budget spend for Americas region
- As part of the marketing team you will be working closely with the Demand Generation and the Communications team members of the team to
- A close relationship with the Regional Sales Directors and the Sales leadership in that team,
- The sales team themselves
- Finally, Expereo Management when preparing them for customer facing events and hospitality activity that takes place in your region
- External Companies you will be working with:
- Event organisers
- Hospitality companies
- Regional PR agency on an ad hoc basis
Our take
Getting reliable, secure internet everywhere in the world is very much a challenge - especially for big businesses with teams and data scattered across the globe. Expereo is stepping in to change that with their world-leading managed Network as a Service (Naas) provider. With this, the company wants to make global connectivity smarter and faster, so companies can have access whenever they need it.
Expereo helps some of the biggest names in business (60% of the Fortune 500 in fact) stay connected across over 190 countries. Their expereoOne platform gives customers full visibility and control, wherever they may be in the world, so they can have a seamless experience that actually works.
They've also teamed up with Starlink to bring high-speed satellite internet into the mix (ideal for remote sites or just as a reliable backup option). It's a smart move, and one that shows Expereo isn't just keeping up with the future of connectivity, but they're shaping it. And with a new Chief Digital Officer on board, it looks like things are only getting started for the company.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Riekerpolder, Amsterdam, Netherlands
Leadership
Ben Elms
(CEO)Ben has over 20 years of operational experience and leadership in the telecommunications industry. Before joining Expereo, Ben led the Vodafone Global Enterprise business as Group Director Chief Executive Officer.
Adee Packer
(CFO)Adee has over 20 years of experience in Finance. Previously, they held CFO roles at Refresco and Anheuser-Busch.
Sander Barens
(CPO)Sander has been part of the Expereo team since 2007, joining the company as a Director of Business Development Asia Pacific. Since then, they have held a number of roles and became CPO in 2022. Previously, they spent over 2 years at BT Global Services as a Global Project Manager.
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