Senior Manager of Growth Marketing, Corelight
Contract
$159-193k
+ Equity
Network & cloud security
Job no longer available
Network & cloud security
201-500 employees
Job no longer available
$159-193k
+ Equity
201-500 employees
Company mission
To help defend the world's most sensitive, mission-critical organisations.
Role
Who you are
- 5+ years relevant experience at the manager level or equivalent running digital campaigns at a B2B company. Additional experience as an individual contributor (at a vendor or agency) is desired
- Experience with B2B programs and strategies, campaigns, instrumentation, and reporting as well as strong understanding of B2B digital marketing best practices
- Experience managing tools/platforms such as Account Based Marketing (ABM), demand gen platforms, A/B testing, attribution, social media listening/promotion tools, and email marketing signature tools (Terminus)
- Experience with leveraging intent data, firmographic/technographic data, retargeting, etc to reach intended audiences
- Expert knowledge of Salesforce.com and HubSpot (or equivalent marketing automation systems like Marketo, Pardot, Eloqua, etc...). The ability to build landing pages, workflows, programs, etc to support campaigns is a plus
- Hands-on experience working with media buying & placement and search campaigns, either directly or with agencies, including evaluating proposals and measuring results, retargeting, display, and related areas such as B2B social media advertising/promotion
- Good understanding of SEO/SEM principles and ensuring that campaigns adhere to them
- Highly organized and detail-oriented
- Capable copywriting skills (campaigns, headlines, body copy) required
- Great attitude & teamwork are essential
- Experience working in an early-stage, high-growth company
- Experience in the security market is a plus (endpoint, next-gen firewall, IDS / IPS, network monitoring or something else relevant)
- Bachelor’s degree, equivalent work experience or demonstrated expertise required
- Functional testing will be part of the interview process
What the job involves
- Reporting to the Senior Director of Growth Marketing, this is a temporary position for a senior manager of Growth Marketing with a proven track record of developing and optimizing digital campaigns for B2B software companies that drive a measurable impact on pipeline creation, funnel acceleration, and closed-won revenue
- The ideal candidate will also have experience in social media program management, paid advertising (social, SEM, display, content syndication), Account Based Marketing (ABM), and agency management
- Overall responsibility for the success of digital marketing campaigns designed for demand generation integrated across ABM, website, email marketing, social media, paid advertising, content marketing, etc…)
- Manage the paid advertising (Social, SEM, display, content syndication) and social media (plan, develop, review posts and creative) programs through outside agencies and the Corelight marketing team
- Support and contribute to the ABM program development and implementation
- Work with the Corelight BDR team to receive and incorporate feedback to improve campaigns and programs
- Work closely with the Corelight Brand team on campaign-related creative
- Measure and optimize campaigns and programs on a regular basis
- Hit and exceed targets for visitors, MQL, campaign influence, conversion rates, and any other metrics that are developed
Our take
Corelight is a software company that integrates machine learning into cyber and cloud security. It develops NDRs (Network Detection and Response systems) alongside virtual, software and cloud sensors to better protect enterprises and institutions.
The company's most popular product is the Zeek Network Security Monitor, which is used by the likes of Amazon and Mozilla. It is also continually developing new products (such as a Cloud Sensor for Amazon Web Services) as the nature and complexity of cyber threats continue to grow.
Launched back in 2013, the company has been around for a while now, but it continues to keep up to date with the changing market. In 2024, Corelight secured immense Series E funding as it capitalises on the booming AI and cyber defense markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2024
$150m
SERIES E
Sep 2021
$75m
SERIES D
Total funding: $309.2m
Company HQ
Financial District, San Francisco, CA
Leadership
Brian Dye
(CEO)Former CPO of the company. Prior to this, they were EVP of Corporate Products at McAfee, Group VP and GM of the Mobile Platforms Group at Citrix, and SVP of Information Security at Symantec.
Seth Hall
(Co-Founder & Advisor)Currently an Affiliated Researcher at Lawrence Berkeley National Laboratory. Previously Research Engineer at ICSI and Team Member at Dragon Research Group.
Vern Paxson
(Co-Founder & Chief Scientist)Previously Director of the Networking Security Group at ICSI.
Robin Sommer
(Co-Founder)Currently Affiliated Researcher at ICSI and Lawrence Berkeley National Laboratory. Previously General Chair at the IEEE International Symposium on Security and Privacy.
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