Senior Product Marketing Manager, Saas Labs
$90-110k
Training and support optimization platforms
Open for applications
Training and support optimization platforms
201-500 employees
Open for applications
$90-110k
201-500 employees
Company mission
To help sales & support adapt to remote transitions by enabling teams to communicate better, be productive, and eliminate monotony from their work.
Role
Who you are
- 5+ years of experience in global SaaS marketing for SMB and mid-market businesses
- Bachelor's degree in Journalism, Communications, Marketing, or a related field
- Excellent storytelling, writing, editing, and proofreading skills
- You are a customer-obsessed marketer who demonstrates a deep, data-based understanding of the user to advocate effectively for their needs across the business
- You are an exceptional communicator (written, verbal, and visual) who builds rapport with internal collaborators and customers
- You craft high-quality, plagiarism-free content that fuels both customer acquisition and adoption
- You also follow popular culture and understand American/Global cultural references
- You prefer a "test and learn" approach to continuously optimize marketing campaigns, including A/B testing, segmentation analysis, and performance tracking
- You have an entrepreneurial approach and passion, a sense of urgency, and an ability to drive meaningful change in the industry
What the job involves
- Own the GTM strategy and execution for our suite of products and track relevant metrics in partnership with the Product team
- Develop and refine the positioning and messaging for our products, ensuring they stand out in a competitive market. Collaborate closely with product management to align marketing strategies with product roadmaps and launches
- Research the market, share competitive intelligence, and build battle cards, pitch decks, and one-pagers required to support pipeline growth and drive conversions
- Own the process of gathering and analyzing customer feedback, and market and competitive data to inform product development and marketing strategies. Utilize insights to create compelling, data-driven narratives that drive engagement and adoption
- Create and oversee the creation of compelling content such as product pages, blogs, videos, and articles to support feature launches and demand generation campaigns
- Own product positioning across channels including review sites, marketplace listings, social posts, interactive product tours, short videos, email campaigns, and internal documentation
- Track, analyze, and report on the performance and impact of marketing campaigns to executive leadership, with continuous improvement recommendations
Our take
Many existing training and optimization solutions for sales and support teams are complex, expensive, and often aimed at the largest enterprises. SaaS Labs has developed a suite of customer communication services aimed at small and medium-sized businesses, giving them more options than ever before.
For instance, the company’s Dialworks platform provides on-demand sales training that allows businesses to test their reps’ readiness in real-world scenarios. Whereas its JustCall platform uses machine learning to automatically access the quality of the calls.
With funding led by Sequoia Capital India, SaaS Labs has been able to accelerate its growth by expanding into the European market. With more than 6,000 global customers (including GoStudent, Booksy, HelloFresh, etc) the company is focusing on research and development, creating new products for its global users, and scaling its launched products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$42m
SERIES B
Oct 2021
$17m
SERIES A
Total funding: $73.3m
Company benefits
- Work from anywhere (Flex): You can choose to log in from anywhere you're comfortable. If you choose to work remotely, we'll even help you set up your home office
- Your health comes first: Get group coverage and receive prompt assistance from our team in case of medical emergencies
- Paid parental leave: Up to 26 weeks of fully paid maternity leave & 10 days of paternity leave. Get the time and support you need at this pivotal time
- Rewards and recognition: You don't need to wait your turn to make a mark here, if your work has an impact we make sure that you get the credit
- Great work-life balance: Choose your hours, whether you're a night owl or an early riser, we find a way to sync up schedules and make things work
Company HQ
Palo Alto, CA
Leadership
Gaurav Sharma
(Founder & CEO)Founder & CEO of JustCall. Previousyl founded several companies, including Helpwise.io and Zuvvu.
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