Director of Creator Growth & Retention, Later
$140-150k
+ Bonus
Social media marketing scheduling platform
Open for applications
Social media marketing scheduling platform
1001+ employees
Open for applications
$140-150k
+ Bonus
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- Managing and scaling Account Teams with a proven track record of growth required
- Bachelor’s degree in Sales, Marketing, Communications, or a related field
- 7+ years of experience in influencer marketing, creator success, or related roles, with a proven track record of driving growth and retention in creator ecosystems
- 5+ years of experience in leadership and team management, with demonstrated success leading teams in high-growth environments
- Expertise in data-driven decision-making, including analyzing metrics to inform strategy and evaluate performance
- Sales and service mindset
- Strong communication and collaboration skills, with the ability to build trust and influence across teams and stakeholders
- A proactive, problem-solving mindset with a passion for empowering your team and creators to foster their success
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- This role will work primarily on our affiliate marketing platform, Mavely
- As the Director of Growth and Retention, you will play a strategic leadership role in driving growth and retention for our creator and influencer community
- In this role, you will oversee a high-performing team focused on acquiring, engaging, and retaining creators while fostering scalable growth strategies
- You will be responsible for shaping and executing initiatives that empower creators to thrive on Mavely’s platform, aligning team efforts with broader company objectives, and building a robust, engaged creator ecosystem
- Your expertise in leadership, data-driven strategy, and creator relationship management will be pivotal in scaling Mavely’s high-growth creator program
- Develop and execute innovative strategies to drive creator acquisition, engagement, and retention, with a strong emphasis on long-term growth
- Collaborate with cross-functional teams, including marketing, campaigns, support, and operations, to align on creator success strategies and ensure seamless creator experiences
- Leverage data and industry insights to identify trends, refine processes, and optimize the creator journey from onboarding to activation and retention
- Partner with executive leadership to align growth and retention objectives with company-wide goals, providing strategic recommendations and updates
- Proactive Team Leadership and Development
- Lead and inspire a team of Account Managers, fostering a culture of excellence, collaboration, and best in class service
- Establish and track team KPIs, ensuring alignment with Mavely’s growth and retention objectives while providing ongoing coaching and development opportunities
- Oversee the implementation of tools, resources, and training to enable the team’s success in supporting and engaging creators effectively
- Serve as a strategic thought partner to the VP of Creator Success and contribute to organizational initiatives and scaling strategies - with a proactive approach
- Analyze data to monitor creator performance, creator health, and the impact of growth and retention initiatives
- Implement metrics and reporting frameworks to assess the success of growth and retention efforts
- Test and iterate on new programs, processes, and outreach techniques to continuously improve outcomes and expand the creator community
- Oversee programs that deliver high-touch support, education, and guidance to creators to ensure activation, growth, and sustained success on the platform
- Lead initiatives to evaluate influencer performance, deliver actionable insights, and optimize creator engagement strategies
- Act as a key advocate and point of contact for the department, gathering feedback and addressing challenges to drive satisfaction and long-term engagement
- Collaborate across departments to align on campaign goals, creator needs, and broader retention efforts with a problem solving approach
- Foster transparency and consistent communication with team members, cross-functional partners, and creators
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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