Director of Creative & Content, Catapult Sports
3 days a week in office (Central London)
Sports technology for athlete performance
Open for applications
Sports technology for athlete performance
501-1000 employees
Open for applications
3 days a week in office (Central London)
501-1000 employees
Company mission
To unleash the potential of every athlete and team on earth.
Role
Who you are
- This role requires a highly creative, strategic leader who can elevate the company’s brand and messaging across all touchpoints
- This Director of Creative & Content role is ideal for a visionary leader with a passion for brand storytelling, creative innovation, and delivering content that resonates with a SaaS B2B audience in the sports industry
- If you are excited about building and leading a creative team to elevate Catapult’s brand and digital presence, we’d love to hear from you!
- 8+ years of experience in creative and content roles within a SaaS B2B environment, with at least 4 years in a leadership capacity
- Proven track record of leading successful creative campaigns and developing compelling content strategies that drive brand awareness and engagement
- Strong experience in sports marketing or a deep understanding of the sports industry is highly desirable
- Expertise in multichannel content creation (written, video, visual design) with a keen eye for brand storytelling and customer engagement
- Strong leadership skills with demonstrated experience managing and developing creative teams
- Excellent ability to conceptualize and execute creative campaigns across digital channels, including web, social, email, and paid media
- Ability to analyze content performance data and translate insights into actionable strategies
- Excellent written and verbal communication skills, with the ability to translate complex ideas into engaging content
What the job involves
- The Director of Creative & Content will be responsible for leading the creative vision and content strategy for Catapult, a fast-growing SaaS B2B company in the sports industry
- The Director will manage a team of creative and content marketers, driving the development of high-quality, compelling content that aligns with the company’s goals and speaks to our target audience
- You’ll collaborate closely with cross-functional teams, including product marketing, digital, sales, and customer success, to ensure our creative and content efforts effectively drive brand awareness, lead generation, and customer engagement
- Own the creative vision for Catapult, ensuring that all visual and written content aligns with brand guidelines and resonates with our target audience in the sports tech space
- Lead the development of the brand identity across all channels (digital, print, video, social media, etc.), ensuring consistency and creativity in storytelling
- Collaborate with the Product Marketing and Digital Marketing teams to create cohesive, visually compelling campaigns that drive brand awareness and product adoption
- Guide the development of campaign concepts, content strategy, and creative assets that drive engagement across our SaaS product lines
- Develop and implement a comprehensive content strategy that spans blog posts, white papers, case studies, infographics, videos, webinars, and more to support demand generation and thought leadership
- Ensure content is tailored to different stages of the customer journey, from awareness to consideration to decision
- Oversee the creation of high-quality sports industry-focused content that resonates with our audience, driving customer engagement, acquisition, and retention
- Collaborate with internal subject matter experts and external partners to generate original and engaging content that addresses industry trends, customer pain points, and product value
- Lead and inspire a team of creative designers, content marketers, writers, and multimedia specialists, fostering an environment of innovation, collaboration, and growth
- Provide guidance on content development, visual design, and multimedia production to ensure excellence and creativity
- Implement a talent development plan that helps team members enhance their skills in creative execution, content creation, and digital storytelling
- Manage workflow, assign projects, and ensure timely delivery of content and creative assets
- Partner with the growth marketing and digital teams to optimize creative performance in paid media, organic social, SEO, and other digital channels
- Define and measure key performance indicators (KPIs) for creative and content efforts, such as engagement rates, click-through rates (CTR), lead generation, and conversion
- Use analytics tools to track the effectiveness of content and creative assets, making data-driven decisions to improve future campaigns
- Continuously A/B test and optimize creative formats, messaging, and content layouts to maximize performance
- Work closely with the sales team to create sales enablement content, such as presentations, case studies, and one-pagers that help sales teams communicate the value of our products to prospective clients
- Collaborate with the customer success team to develop content that helps users maximize product value and adoption, including tutorials, best practices guides, and customer success stories
- Partner with product management to translate technical features into engaging product messaging that speaks to customers’ pain points and needs
- Create content that positions Catapult as the thought leader in the sports tech industry, building the company's reputation and authority
- Lead the production of executive-level content, such as speeches, presentations, and interviews for leadership, showcasing the company’s expertise in key industry events and media opportunities
- Support PR and communications efforts by contributing to press releases, media kits, and other content aimed at boosting the Catapult’s visibility
- Manage the creative and content budget, ensuring cost-effective use of internal and external resources to deliver high-quality campaigns
- Oversee relationships with external agencies, freelancers, and creative partners to supplement internal efforts when necessary
Application process
- All offers of employment are subject to Catapult's positive prehire check
Salary benchmarks
Our take
Catapult is a leader in the sports technology market, pioneering wearable technology that provides valuable insights to help athletes prevent injuries, optimise performance and manage their return to play. Over time, the company has expanded its offerings to include advanced wearable analytics, video analysis tools, and athlete management systems.
The company boasts an elite clientele including thousands of big-name teams worldwide, such as Real Madrid, Bayern Munich, the New York Giants, and the Australian Cricket team. These teams rely on Catapult's cutting-edge technology to monitor and improve athletes' performance across training and competition.
This is a good demonstration of Catapult's value, but where it stands out is in its support of grassroots athletes and clubs. Essentially, while many consumer-grade wearables excel at collecting data, they fail to guide people in using it effectively. To address this, Catapult creates tailored training plans to help amateur athletes leverage data for better results in a similar way to professionals.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Company HQ
Prahran, VIC
Leadership
Will Lopes
(CEO & Managing Director)Joined Catapult in 2019 as CEO and Managing Director. Previously spent 19 years at Audible in a number of roles, including Executive Vice President of International Operations and CRO. They also founded Corridor Services where they served as the CEO.
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