Associate Paid Search Analyst, ConsumerAffairs
+ Stock options
More information about location
Online marketplace and advocacy organization
Job no longer available
Online marketplace and advocacy organization
201-500 employees
Job no longer available
+ Stock options
More information about location
201-500 employees
Company mission
To enable people to make data driven life decisions when they need it the most.
Role
Who you are
- Minimum 1-3 years paid search
- Display management and/or web analytics experience is helpful
- Proficiency in Excel & Google Sheets
- Experience with Google Ads and Bing Ads, and Ads Editors
- Knowledge of Paid Media and lead generation concepts and best practices
- Superior organizational and analytical skills
- Excellent verbal and written communication
- Ability to meet deadlines
- Passion for digital marketing and data analytics
- Experience in Looker Studio, Tableau, and/or SQL is helpful
- Self starter and creative problem solver
- Obsessed with ensuring an exceptional customer experience- for both internal and external customers
- Stands up for decisions, takes responsibility for results, and shares both good and bad outcomes transparently
- Demonstrates a relentless focus on results with a commitment to deliver
- Takes decisive action, and confidently changes course if unsuccessful
- Displays a growth mindset to continually improve; encourages everyone around them to be tenacious and never settle
- Constantly seeks feedback to improve; Focuses on solving issues through teamwork, and collaboration
- Acts with urgency; delivers top results in hours and days instead of weeks and months
- Relentless in their pursuit of success and possessing the willpower to embrace challenges as opportunities
- Light physical activities and efforts required in working within an office environment
What the job involves
- The Paid Search Analyst will work with category managers and internal stakeholders to define the accounts goals and strategy
- They will be responsible for keyword research, keywords selection, ad copy creation, account set-up, campaign execution, campaign strategy and optimization, bid management and analysis of all paid search media accounts
- The analyst will analyze, optimize and refine campaigns to meet clients’ goals, such as ROAS, CPC, CPA, etc., as they helped to define them at the start of the campaign
- Identify & track campaign refinements and optimizations
- Apply regular optimizations to ad campaigns including keyword expansion and ad copy creation
- Regularly reviewing performance and data to make strategic decisions
- Ability to meet deadlines while honoring schedules and coordinating resources
- Serve as the PPC expert by implementing best practices and overcoming challenges to achieve campaign goals
- Working closely with other team as necessary, including analytics, IT, CRO, SEO and social media
- Effectively communicate the intricacies of search media, limitations, and impact of search traffic on business performance
- Ability to build strong relationships across different teams
- Communication with ad network reps
- Provide recommendations for campaigns based on shared campaign PPC and internal stakeholder goals
- Communicate optimizations and positive or negative performance trends to appropriate team members as needed
- Hold ad hoc meetings to communicate key findings to team and shared recommendations for growth and optimization
- Specific Measures of Success – Expected Outcomes
- Start Date to Start Date +1 Year
- Accountability
- Ability to manage two smaller categories within your first six months
- Ability to manage one medium sized category with your first year
- Knowledge
- Within the first year, the analyst should be able to explain all PPC processes to any and all stakeholders
- Growth
- Utilize Udemy and take 2 paid search courses and share learnings with the team
Our take
ConsumerAffairs is an online marketplace and advocacy organization that helps consumers make smart buying decisions for all of life’s biggest purchases. The rapidly growing platform serves consumers while working with brands in order to provide a comprehensive collection of market research and news to empower confident purchase decisions.
The company’s coverage is truly all-encompassing, as consumers are able to find information and reports on just about any topic they can think of. ConsumerAffairs also has a range of free newsletters available for its users to stay informed on topics from daily news, monthly senior consumer (aged 60+) based resources, and recall alerts – all delivered to their email inboxes.
It is a guarantee that all consumers will have numerous purchase decisions to make throughout their lives, and having one platform that they can access to find information and advice for all those decisions is a truly beneficial (and convenient) advantage.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company benefits
- Health, Dental and Vision Plans
- 401k w/ Matching
- Open PTO
- Hybrid Remote Workplace
- Career Growth
Company HQ
East Village District, Tulsa, OK
Leadership
Jim Hood
(Editor In Chief)President of Encinal Associates. Founder & former President of Zapnews, and former Deputy Director of Broadcast Services at The Associated Press.
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