Senior Product Marketing Manager, Zapier
Enterprise
$174.2-261.2k
+ Equity & Bonus. Canada applicants: CA$174.2K – CA$261.2K
More information about location
Workflow automation service
Be an early applicant
Workflow automation service
501-1000 employees
Be an early applicant
$174.2-261.2k
+ Equity & Bonus. Canada applicants: CA$174.2K – CA$261.2K
More information about location
501-1000 employees
Company mission
Zapier's mission is to Make Automation Work for Everyone!
Role
Who you are
- You've landed product-market fit for a new product before, turning pricing and packaging experiments into a repeatable motion that reached real customers and closed revenue
- You bring deep product and technical depth - you understand how an MCP or agent-based workflow works and can explain it in plain language for a C-level buyer
- You have 8+ years in product marketing with meaningful time supporting enterprise sales
- You're entrepreneurial at enterprise scale - you move quickly with the rigor enterprise deals require, and stay close to what buyers actually need
- You use data to form strong opinions from customer conversations, deal feedback, and packaging experiments, then bring a clear point of view into the room to drive decisions
- You're comfortable collaborating async, with clear written updates, tight docs, and strong follow-through
- You actively use AI tools to work more efficiently - ideally you've built automations yourself
- You're comfortable with enterprise buyers: shaping proposals, supporting demos, and turning customer feedback into product and GTM inputs - credible with both executives and end-users
- We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description
What the job involves
- We're looking for a Sr. Product Marketing Manager. Enterprise to build enterprise GTM for Zapier's next chapter
- Your first priorities include standing up enterprise GTM for Sidekick (our newest product), shaping our governance narrative, and equipping Sales to win on technical differentiators
- As product and market signals evolve, you'll own positioning and packaging wherever Zapier Enterprise needs the most leverage
- You'll report to Jane Zhang, Director of Product Marketing, and partner closely with Sales, Product, and Marketing leaders to bring enterprise Zapier to market
- Lead enterprise GTM strategy for new products like Sidekick, defining commercial packaging from design partnerships through to GA
- Help shape our enterprise ICP and motion into a focused, repeatable GTM
- Own our Governance story: how we position things like secure auths, identity management, and safety with agent use
- Shape our talk track around Zapier's differentiators like fluid determinism, and how they show up in the product
- Work with our customer advocacy team on case studies and proof points that make the platform tangible for enterprise buyers
- Bring product-level depth to competitive deals, grounding "why Zapier wins" in specific workflows and features
- Collaborate with PMMs across narrative and product on positioning, launches, and the stories that support enterprise deals
- Partner with product and sales to shape and close enterprise opportunities on new platform capabilities
- Translate product updates into field-ready materials with revenue enablement, and feed deal feedback back to product on commercial readiness
Application process
- Deadline to Apply: November 16, 2026 at 8:00 AM UTC
- After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!
Our take
Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operational needs. As people used more software services, Zapier founders saw the need to connect the actions between these software and save everyone some time.
Zapier is the largest integration and automation tool for businesses. Since its founding, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator and has also been a pioneer of remote working.
Zapier has so far been able to capitalise heavily on its advantage as one of the first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon, and organisations are only going to need more of them. This puts Zapier in a strong position for growth, but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2012
$1.3m
SEED
Sep 2012
$0.2m
SEED
Total funding: $1.5m
Company benefits
- Work from anywhere
- Bonus program
- Unlimited vacation policy
- Great healthcare + dental + vision coverage*
- Retirement plan with company match*
- Stock options for every Zapien**
- 2 annual company retreats to awesome places
- 14 weeks paid leave for new parents
- Home office setup stipend
- Professional development allowance
Additional info
- As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around
Leadership
Wade Foster
(Co-Founder & CEO)Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.
Bryan Helmig
(Co-Founder & CTO)Was previously Product Dev/Manager at Veterans United Home Loans.
Mike Knoop
(Co-Founder)Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.
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