Senior Product Manager, Forma.ai
ICM Operations
CA$140-180k
Sales performance management software
Be an early applicant
Sales performance management software
101-200 employees
Be an early applicant
CA$140-180k
101-200 employees
Company mission
To reinvent the cumbersome, chaotic, and wildly inefficient world of sales compensation.
Role
Who you are
- Strong expertise in data visualization and business intelligence tools
- This person should be comfortable working with dashboards, with a keen ability to select and articulate the most effective visualizations for a given problem
- They can translate customer needs into thoughtful, scalable solutions, designing patterns that not only address specific use cases but can also be adapted and reused across a broader client base
- You have comprehensive experience in using and building business intelligence tools, ticketing systems, and administrative tools
- You have good understanding of best data visualization practices and how to build them for scale for enterprises
- You’re excited to apply that expertise to build better tooling
- You’re comfortable owning a product area end to end
- You’re collaborative and enjoy working cross-functionally
- You’re pragmatic, decisive, and outcomes-focused
- You’re a strong written and verbal communicator
- We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours
What the job involves
- Forma is hiring a Product Manager to lead key initiatives across our ICM Operations platform, spanning Core Services and Business Intelligence (BI). This includes workflows, automation, APIs, claims management, and next-generation reporting and data capabilities
- This role is for someone who can take full ownership of a product area, not just manage a backlog. We’re looking for a strategic product leader who starts with the business problem, understands the user workflow end to end, and partners cross-functionally to define the right solutions
- Success in this role requires strong product judgment, a deep understanding of operational processes and user pain points, and the ability to balance strategic thinking with practical execution
- Reporting to the VP of Engineering, you will own a portfolio of platform capabilities end to end. You’ll work closely with engineering, operations, and leadership to identify the most important problems to solve, shape requirements, and prioritize high-impact investments
- We’re looking for someone who brings strong product thinking and operational awareness to help evolve how internal teams and customers interact with mission-critical systems—from approvals and ticketing to policy engines and data exploration
- Own product requirements and feature prioritization for core services and business intelligence products
- Translate unstructured and complex input from customers, leadership, and your own experience into structured business problems, use cases, user flows, and product ideas
- Able to emphasize various end user personas such as internal implementation team, client admins and client end users
- Partner with engineering to shape features, refine requirements, and make prioritization tradeoffs
- Drive alignment across engineering, operations, and leadership on priorities, sequencing, and desired outcomes
- Collaborate with operations and marketing teams for product release activities
- Gather and synthesize feedback from customers and senior leadership
- Communicate product vision and roadmap to internal teams and customers
- Operate with high ownership; driving clarity, making decisions, and moving forward in ambiguity
- Create lightweight wireframes and prototypes to quickly validate ideas
- First 30 Days — Learn & Understand
- Ramp up on Forma’s ICM platform, Core Services, and BI capabilities
- Build relationships across engineering, operations, and leadership
- Understand key personas and end-to-end workflows
- Review current roadmap, dashboards, and operational processes
- Identify initial gaps and quick wins Success: Clear understanding of the product, users, and key pain points 60 Days — Define & Drive
- Own a product area within Core Services or BI
- Turn ambiguous inputs into clear requirements and user flows
- Partner with engineering to scope and prioritize features
- Propose improvements to workflows and data visualization
- Align stakeholders on priorities and roadmap direction Success: Actively shaping priorities and driving alignment 90 Days — Deliver & Scale
- Own roadmap and execution end-to-end
- Launch initial features or improvements
- Establish scalable patterns for BI and operations
- Define success metrics and incorporate user feedback
- Drive longer-term product direction Success: Delivering impact and operating as an autonomous product leader
Application process
- We thank all candidates for their interest however only qualified applicants will be shortlisted
Our take
Sales operation is notoriously every organisation’s noisiest department, and one that has seen relatively little innovation thus far. There has been a widening gap in efficiency and optimization for many of the functions that make up sales operations. Forma.ai, a compensation-focused AI software company, provides its customers with an avenue to improve general sales performance by enabling them to enhance sales performance activities through automation.
The company’s current niche focus is contrary to the wide-net approach that major industry players like Salesforce have taken, but Forma.ai is already proving to be a much needed product offering. It promises customers endless sales improvement solutions and implementation strategies - all using AI and end-to-end automation - and thus has secured several large clients such as TrustPilot, Autodesk, Redis, and Stryker.
The company has achieved impressive revenue growth amid rapid enterprise adoption of its platform, and is now focused on expanding its headcount, as well as accelerate product development and go-to-market initiatives to meet growing demand for its products.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2022
$45m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $58m
Company benefits
- Meaningful Compensation: In addition to being paid above the industry average, you’ll join in Forma.ai’s success with our employee equity plan.
- Healthcare with Benefits: Enjoy a healthcare benefits package that includes extended medical, dental, vision, life insurance, and paid parental leave.
- Unlimited + Min. Vacation: All Formadillos (cute, right?) are required to take a minimum of three weeks vacation. If you need more, just ask!
- Learning & Development: Access the resources you need to grow in your personal and professional life with a yearly training stipend.
- Flexible Working: North American employees can work from where they are most productive, whether that's in our Toronto HQ, from home, or a combination of both.
- Growth & Opportunity: Our rapid growth and novel approach is an opportunity to gain the kind of unique experience you can build a career on.
Company HQ
East Bayfront, Toronto, ON
Leadership
Nabeil Alazzam
(Founder & CEO)Previously co-founded Primer Business Solutions, before moving on to work as a Management Consultant at ZS Associates, and then serving as VP of Sales at Spoonity.
Salary benchmarks
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