VP of Marketing, Xpansiv
$240-260k
Market-infrastructure platform for environmental commodities
Be an early applicant
Market-infrastructure platform for environmental commodities
101-200 employees
Be an early applicant
$240-260k
101-200 employees
Company mission
To unleash the power of global markets to deliver a world worthy of future generations.
Role
Who you are
- The ideal candidate will have a strong background in product and performance marketing, and team leadership
- If you have experience leading a multi-disciplinary marketing team, aligning marketing strategies to customer needs, driving operational efficiency, improving scalability, ensuring data-driven decision-making, and optimizing impact, we want to hear from you
- Experience: 15+ years in marketing with a proven track record of accomplishment and driving growth and operational efficiency in a high-growth SaaS environment
- Leadership: Proven ability to influence across an organization to lead and develop high-performing teams
- Hands On: Someone who doesn’t hesitate to roll-up their sleeves and get in the details and – ideally with experience working for both large and small companies
- Curiosity: A desire to engage internally and externally to understand customer needs and translate those into creative and effective campaigns
- Analytical Skills: Strong ability to translate data into actionable insights
- Technical Proficiency:Proficiency in digital marketing tools, including marketing automation and revenue technologies, preferably Salesforce
- Communication: Excellent verbal and written communication skills, with the ability to influence and collaborate with senior leadership and cross-functional teams
- Problem-Solving: Strong focus on continuous improvement and innovation
- Customer Focus: Deep understanding of customer needs and alignment with operations
- Bachelor’s degree in marketing, business, or other relevant degree preferred
- A passion for accelerating sustainability and delivering a world worthy of future generations: experience in the energy transition markets a plus, but not required
What the job involves
- We are seeking a highly motivated and dynamic leader to run the marketing function at Xpansiv
- This is a unique opportunity to spearheadthe positioning and growth of industry-definingproducts
- As the marketing lead, you will shape the development of a rapidly evolving market bytranslating customer requirements into cohesive campaignsand implementing innovative marketing strategies that will help define the energy transition
- In this role, you’ll report to the company’s Chief Operating Officer and collaborate closely with SaaS leaders and senior stakeholders across our platform who are driving sales, product management, customer success, and client services, ensuring alignment of business objectiveswithsales and marketing strategies
- This is a growth-centric role: Xpansivis rapidly scaling and requires a marketing organization and systems that can both drive and support that scal
- You’ll play a critical part in maximizing revenue potential, exceeding targets, and driving growth
- Lead, mentor, and develop team members to ensure strong performance and professional growth
- Foster a collaborative, high-performance culture and motivational environment that supports the company’s goals and exceeds all targeted business objectives
- Identify opportunities for process improvement and automation in marketing to streamline workflows and enhance the efficiency of marketing functions
- Drive clear roles and responsibilities including accountability frameworks and metrics to drive results
- Prepare and own the marketing budget to ensure cost-efficient growth and allocate resources effectively to maximize ROI
- Working across all channels, leverage data-driven insights to optimize campaigns to drive revenue and retention, consistently generating and testing new strategies
- Build repeatable marketing-to-sales and marketing-to-success handoff processes to improve lead quality and conversion rates
- Establish metrics for acquisition and retention, analyze and assess performance data to optimize the marketing mix across audiences, channels, and marketplaces (including optimizing lead attribution, target lists, messaging, and positioning and aligning campaigns with the target account lists and optimize cost per lead/opportunity)
- Manage advertising budget and deliver new user growth expectations while maintaining CAC goals, funnel optimization, and forecasting
- Analyze marketing data and KPIs to measure performance, identify trends, and optimize campaigns for maximum ROI
- Leverage data analytics, AI, and marketing automation tools to optimize content creation, workflows, SEO and reporting
- Understand customer needs and personas across our range of products; streamline positioning and messaging to ensure consistency and impact
- Collaborate with stakeholders to develop go-to-market strategies for new products and features, including product positioning, messaging, and launch plans
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement
- Work closely with sales to equip them with the tools needed to excel in customer conversations
- Conduct competitive analysis to identify market opportunities and inform product development
- Work with business line leads to optimize the customer journey, using customer profiles, personas and use cases
- Oversee Brand, PR and Events marketing team
- Maintain brand standards , ensuring consistency across all channels and touch points
- Build and maintain relationships with key stakeholders, including clients, partners and key industry members
- Lead the development of integrated marketing and communication strategies, external and internal, that shapes messaging to target audiences
- Develop and execute PR strategies to enhance the company's public image and reputation
- Manage media relations across leading news outlets and trade publications, including drafting press releases, coordinating interviews, and responding to media inquiries
- Organize and oversee events, including product launches, conferences, and community outreach initiatives
- Monitor and analyze PR metrics to assess the effectiveness of campaigns and make data-driven adjustments
Application process
- Step 1- Shortlisting of resume & Recruiter screening
- Step 2- "Get to know you" interview with the hiring manager
- Step 3- Interview with the senior leaders
- Step 4- Meeting with the Marketing team
Our take
The market for carbon offset and RECs is growing fast, with firms and businesses looking to trade in order to meet sustainability requirements and ESG goals. With the market currently fractured and somewhat murky, however, a wave of startups are emerging to establish a dominant exchange that’s both centralized and transparent. Xpansiv is one of them - and it’s gotten a strong headstart on the competition.
Xpansiv allows companies to trade environmental commodities including offsets, RECs, and differentiated fuels. The platform offers a range of marketplaces, alongside signal data, portfolio management capabilities, and global registries.
So it’s a comprehensive combination of exchanges, analytics, and tools. Its edge, however, comes from its extensive backing. It’s struck a long term and hefty financing arrangement with Blackstone, the world’s largest private equity firm, and among its equity investors are BP, British Oil, Goldman Sachs and the Bank of America. This in total recently gave it a pre-IPO evaluation of over $1B.
With this top-tier industry involvement, Xpansiv looks set to net some major players. This will help Xpansiv establish itself as a leader in the emerging environmental and commodities exchange market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jan 2023
$125m
GROWTH EQUITY VC
Jul 2022
$400m
GROWTH EQUITY VC
Total funding: $703.7m
Company benefits
- Medical, dental, vision
- 100% company paid life insurance
- 401(k) plan
- Annual bonus program
- Stock options
- Discretionary paid time off
- Paid parental leave
Company HQ
Financial District, San Francisco, CA
Leadership
Joe Madden
(Chair of the Board of Directors)Originally worked as Director of National Sales at Transgroup Worldwide Logistics, before holding a number of senior roles (ultimately CEO) at EOS Climate.
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