Growth Marketing Manager, Bevi
$93.5-115.5k
+ Stock options
2-5 days a week in office
Water dispenser for office and commercial spaces
Posted today
Water dispenser for office and commercial spaces
201-500 employees
Posted today
$93.5-115.5k
+ Stock options
2-5 days a week in office
201-500 employees
Company mission
Bevi is on a mission to unbottle the future.
Role
Who you are
- 4 to 6 years of B2B marketing experience with deep ownership of email programs, including strategy, segmentation, and results accountability
- Expert-level, hands-on HubSpot user: you build and send campaigns yourself, including workflows, smart content, forms, sequences, lead scoring, and reporting (certifications a plus)
- WordPress proficiency for landing page builds and campaign asset management
- Proven experience managing multi-email product launch programs with multiple audience segments, structured feedback timelines, and zero-defect deployment standards
- Track record of hands-on campaign execution, not just direction: you personally build, QA, and send emails, and you can pull and interpret your own performance and measurement data
- Experience owning outbound email programs including cold audience sequencing, vertical-specific messaging, and BDR or SDR coordination
- Proven A/B testing track record including test design, statistical analysis, and systematic application of learnings
- Strong cross-functional project management instincts with the ability to run a structured intake process, maintain a shared calendar, and hold multiple stakeholders accountable
- Excellent written communication: you can write or sharply edit email copy in a brand voice and know what makes a subject line work
- High ownership orientation: you notice when something is broken and fix it before anyone else realizes it's a problem
What the job involves
- We're looking for a Growth Marketing Manager to own Bevi's email marketing engine end-to-end, from strategy through hands-on building, sending, and measuring every campaign, across every function that touches a customer or prospect
- This is a high-impact, cross-functional role that spans demand generation, product launches, partner communications, events, strategic accounts, and thought leadership
- You'll own strategy and hands-on execution end-to-end across email marketing, landing pages, and web experience, building every campaign in HubSpot, hitting send, and measuring results against pipeline and revenue impact
- You'll serve as the marketing partner to Bevi's cross-functional marketing teams, and run the editorial process that keeps the entire organization aligned
- You work closely with Sales and RevOps, and report into Growth Marketing
- Build emails yourself, end-to-end, in HubSpot: template and module setup, personalization tokens, dynamic content, list and segment selection, and workflow logic
- QA and test send every campaign before deployment, checking rendering across clients and devices, links, personalization, and deliverability, then own hitting send
- Track and report on performance after every send: opens, clicks, conversion, unsubscribes, and pipeline or revenue impact, feeding results back into the testing roadmap
- Own the annual email roadmap across all sending programs, aligned to product launches, campaign moments, seasonal demand patterns, event schedule, and company priorities
- Develop and maintain an email content playbook with documented standards for subject line construction, copy length by email type, design principles, CTA hierarchy, and personalization use cases
- Serve as the email marketing lead for Bevi's product as a system of connected hardware, software, beverage innovation, UI experience – managing email marketing communication for new flavor launches, concentrate product updates, seasonal beverage announcements, and partner beverage programs
- Translate product releases into email campaigns that drive awareness, excitement, and action among customers and distribution partners
- Evaluate and introduce new formats and approaches when evidence supports it. Decisions on plain-text vs. designed, long-form vs. short, and single-CTA vs. multi-section should be anchored in performance data and business impact
- Build and QA landing pages in WordPress and HubSpot, including form configuration, page copy, and conversion tracking setup
- Develop and maintain a landing page testing roadmap covering headline variants, form structure, social proof placement, and CTA framing. Report conversion rate results on a regular cadence
- Maintain a live email and landing page testing roadmap that prioritizes experiments by expected impact and feasibility. Ensure there is always an active test running across the highest-volume sending programs
- Own A/B and multivariate test design across the four core performance levers: copy (subject lines, body text, sender name and attribution), creative (imagery, layout, template structure, plain-text vs. designed), CTAs (wording, placement, number, visual treatment), and send logic (timing, frequency, sequencing)
Our take
Americans buy billions of water bottles per year, the manufacture of which uses millions of barrels of crude oil. This alone causes significant damage to the environment, before even considering the carbon impact of delivery or the plastic waste produced. Bevi hopes to change this with its smart beverage-dispensing machine that only requires a tap water source to function.
Bevi’s dispensers allow users to customise their drinks, check nutrition information and track the environmental impact of their usage. With the ability to carbonate beverages as well as flavour them with natural essences, and even some caffeine and electrolytes if one wishes, Bevi has created a versatile hydration system that caters to the modern consumer on both eco-conscious and personal taste levels.
This simple and effective hydration system has become popular across industries. Over 4000 companies, including Volkswagen, Netflix and Google, make use of Bevi machines. The company, though having to fight through some self-admittedly "frightening" times, has raised significant funding that will support its rapid growth and expansion into new verticals and products.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2022
$70m
SERIES D
Jan 2019
$35.5m
SERIES C
Total funding: $130.2m
Company benefits
- Flexible Time Off: Our paid time off (PTO) policy means you can plan your perfect gvetaway when you need to recharge.
- Health is Wealth: Comprehensive health coverage through Blue Cross & Blue Shield which keeps you and your loved one protected.
- Stay, Fit, Stay Happy: Boost your wellness with gym membership reimbursements and additional fitness perks.
- Ownership Mindset: Everyone gets a piece of the pie with our stock options plan. When the company succeeds, you succeed.
- Bevi Annual Retreat: Recharge and bond with teammates during our unforgettable company retreat packed with adventures and team building.
- Awesome Office Perks: Enjoy our office culture with catered lunches, happy hours, exclusive Bevi flavor tastings, and a dog-friendly workplace.
Company HQ
Medford Street / The Neck, Boston, MA
Leadership
Eliza Becton
(Co-Founder & VP of Product)Eliza's background is in user-experience design at various startups, with end-to-end experiences from ideation to market research to prototyping. Eliza graduated from the Rhode Island School of Design (RISD) with a Masters in Industrial Design, and from Yale University with a BS in Mechanical Engineering.
Cathy Lewenberg
(CEO)With a diverse background across consumer, retail, healthcare, and tech industries, Cathy earned her BA in Politics and American Studies from Princeton University and MBA from the Wharton School.
Sean Grundy
(Co-Founder)Previously, Sean has had 3 years experience managing environmental projects at Rare. They attended MIT Sloan School of Management for their MBA and Princeton for their undergraduate degree.
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