Senior Growth Marketing Manager, Spot & Tango
$136-160k
+ Annual Bonus
More information about location
3 days a week in office
Healthy dog food delivery service
Be an early applicant
Healthy dog food delivery service
21-100 employees
Be an early applicant
$136-160k
+ Annual Bonus
More information about location
3 days a week in office
21-100 employees
Company mission
To make your pet healthier and happier, simplifying your role as a pet parent along the way.
Role
Who you are
- You are analytical, curious, and creative
- This is a high-impact role for a seasoned growth marketer with exceptional analytical skills, a sharp eye for detail, and a proven ability to drive results in paid search and other direct-response channels
- 6+ years in performance marketing, with a strong focus on YouTube and Google Search/Shopping
- Strong understanding of attribution and measurement methodologies, including the ability to reconcile discrepancies across different sources and make sound decisions when they conflict
- Proven ability to diagnose performance issues, identify root causes and proactively share recommendations
- Experience building dashboards in BI tools (e.g., Looker, Tableau, Omni) and using AI to automate reporting and surface insights faster
- Preferred: experience with incrementality testing and building landing pages (Unbounce, Fermat, etc.)
What the job involves
- Spot & Tango is looking for a Sr. Growth Marketing Manager to join our NY HQ team!
- In this role, you will report directly to the Director of Growth Marketing
- As a member of our growth team, you will work closely with the creative, product, and data teams
- YouTube
- Own YouTube as a performance channel, scaling customer acquisition while keeping CAC efficient
- Build and execute a hypothesis-driven testing roadmap across creative concepts, audiences and placements
- Partner closely with the internal creative team on brand creative concepts and with the influencer marketing team on UGC concepts: write briefs, give constructive feedback on drafts, and turn performance insights into learnings
- Measure and report YouTube's true impact by reconciling platform reporting with our internal attribution models
- Search + Shopping
- Own Search and Shopping as performance channels, finding new opportunities and headroom to acquire more customers at an efficient CAC
- Build and execute a testing roadmap across keywords, ad copy and landing pages, aligning search intent, messaging and landing experience by persona
- Manage budgets, pacing and performance, flagging shifts early with a clear point of view on what's driving them
- Stay ahead of how AI is changing search, partnering with Google on betas and new ad products to unlock growth
- Emerging Channels
- Own early-stage channels like OpenAI Ads and AppLovin, building the testing plan, setting success metrics and evaluating performance with the goal of scaling them into core channels and diversifying our media mix
Our take
Many dog food options fall short when it comes to providing complete nutrition, but Spot & Tango is changing that. Offering a range of fresh, nutritious meals, the company is raising the bar for pet owners who want the best for their dogs.
Founded by an experienced consultant and investment banking expert, Spot & Tango has a distinct business edge over many of its competitors. And the demand for its innovative approach to dog nutrition is undeniable, fuelling the company's impressive funding success and its first international expansion into Canada.
While the company faces the challenge of competing with long-established, larger pet food brands, it's not backing down. With significant investments in production and the opening of its own manufacturing plant, Spot & Tango is positioning itself to compete - and thrive - in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2022
$38.5m
SERIES B
Mar 2022
$13.3m
SERIES A
Total funding: $59.3m
Company benefits
- 401(k) with company match
- Medical, dental, + vision coverage
- Employee discount on all products
- Dog-friendly NYC office
- Growth + development opportunities
- Paid company holidays
- Paid time off to recharge
Company HQ
Midtown South, New York, NY
Leadership
Russell Breuer
(CEO & Founder)Previously worked as a Principal at Nash & Co Capital, and as VP of both Zephyr Management and BerchWood Partners.
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