Wealthfront's platform takes the hassle and stress out of investing, financial planning, borrowing, and saving with automated services and financial advice. Its robo-advisor allows customers to set a financial limit on their accounts; anything above the limit is moved into an investment account or another account chosen by the customer.
Indeed, it has some similarities to round-up apps like Acorn, which round up purchases and put the spare change into savings. Other companies are working on robo-advisors too, such as Morgan Stanley and Betterment.
Nonetheless, with an impressive and steadily increasing list of clients and more than $50B of assets under its management, Wealthfront achieved Unicorn status in September 2022 and became public in December 2025. However, lower-than-expected stock prices have led to federal investigations and talks of a restructuring. Regardless, its diversified offerings and high-interest checking accounts retain the company's strong position.
Steph
Company Specialist at Welcome to the Jungle