EMEA Marketing Manager, Coursera
Online learning platform
Be an early applicant
Online learning platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To provide life-transforming learning experiences to learners around the world.
Role
Who you are
- You have strong organisational and project management skills, a data-driven approach, a keen eye for detail, and the ability to confidently design and execute in-person and online events and digital campaigns
- You are a creative, motivated, and collaborative individual who values flexibility and the opportunity to make an impact
- Experience: 5+ years of experience in B2B enterprise marketing or field campaign management, ideally within the tech, education, or SaaS industries
- Regional Expertise: In-depth understanding of the EMEA market, with experience running region-specific marketing campaigns across multiple countries. Focus markets are FR and Southern Europe
- Technical Skills: Proficiency in marketing automation tools (e.g., Marketo, HubSpot), CRM platforms (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Tableau)
- Communication: Exceptional verbal and written communication skills in English and French (essential). Additional EMEA language proficiency is a plus
- Collaboration: Proven ability to collaborate with cross-functional teams across multiple time zones
- Results-Oriented: Strong analytical mindset with a track record of driving business outcomes through effective marketing campaigns
- Education: Bachelor’s degree in marketing, business, or related fields
- Language: Business fluency in French and English
What the job involves
- You will work with the EMEA Regional Marketing Lead and Regional Sales Directors to drive business growth for Coursera by building brand awareness and generating marketing leads via multiple marketing channels specific to the FR / Southern Europe region
- Field Marketing Event Strategy: Take ownership in planning and execution for Enterprise events within the region focusing on developing our activation of the Coursera for Business/Campus & Govt functions focused on enterprise clients, universities & Govt departments in FR, and Southern Europe
- Work with internal stakeholders (sales, CS, SDR, Campaign Manager) to ensure great execution pre and post events
- Collaborate with internal and external stakeholders to ensure that development, review, and execution of events deliver the desired impact vs business goals (SAL’s, Pipeline $ value)
- Regional Integrated Marketing plan: Develop and execute the regional marketing plan aligned to the broader marketing strategy in the region to ensure events are contributing to the broader business goals working with the EMEA Campaign Manager and Global Marketing team to deliver this plan
- Email and Landing Page Development: Work with the regional Campaigns Manager to execute B2B email and lead acquisition campaigns
- SDR engagement: Work with the EMEA Sales Development Rep team across the Southern Region to enhance marketing support and identification of best practice opportunities ensuring lead flow is developed across all key markets
- Budget Management: Manage the field marketing budget for the Southern Europe sub- region, ensuring cost-effective use of resources while maximising impact and ROI
Our take
Coursera was founded by Daphne Koller and Andrew Ng in 2012 with a vision of providing life-transforming learning experiences to learners around the world. It partners with universities and other educational institutions to deliver online courses to 40 million students, covering subjects like technology, business, science, and even autonomous cars.
Coursera sees itself as helping people get ready for the next wave of technological advancement. It is preparing individuals, companies, and governments to meet that challenge head-on and turn this disruption into opportunity. To help achieve this, it also has specific product offerings for the corporate market, as well as for governments and nonprofits.
The model of online courses that anyone can attend is very scalable, making Coursera appealing to investors, especially when the online education market is expected to be worth $20bn+ by 2023. Further, it received B Corp certification in February 2021, propelling its efforts to reduce barriers to high quality education.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Jul 2020
$130m
SERIES F
Apr 2019
$103m
SERIES E
Total funding: $443.1m
Company benefits
- Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform
- We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services
- Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life
- We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work
- Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls
- Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two
- Employees earn company stock, so you can own what we build together and share in our success
Company values
- Betterment - We work with persistence to improve ourselves, our teams, and our products
- Boldness - We strive for greatness by facing challenges with courage and determination
- Deep honesty - We are truthful and sincere with learners, partners, and our fellow teammates
- Solidarity - We go the extra mile for each other as we work to transform lives through learning
Company HQ
Mountain View, CA
Articles
Leadership
Andrew Ng
(Chairman)CEO of Landing AI (helping companies adopt AI). Also a Professor of Computer Science at Stanford.
People progressing
Joined as an Enterprise Implementation Manager. Promoted three times to Senior Manager within four years. Less than 2 years later, they were promoted to Director of Professional Services.
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