Director of Marketing, Big Health
$185-215k
+ Stock options
Digital mental healthcare portal
Job no longer available
Digital mental healthcare portal
201-500 employees
Job no longer available
$185-215k
+ Stock options
201-500 employees
Company mission
Big Health is on a mission to help millions back to good mental health.
Role
Who you are
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred)
- Proven experience (at least 7+ years) of marketing experience with a track record of successful marketing strategy development and execution. Experience within the healthcare or wellness space is highly preferred
- Demonstrated leadership and at least 3 years of prior team management experience
- Strong analytical skills and experience with marketing analytics and tools
- Creative thinking and problem-solving abilities
- Proficiency in digital marketing platforms and technologies
- Innovative mindset with a passion for staying ahead of marketing trends
- Ability to work in a fast-paced, dynamic environment
- Strong project management skills and attention to detail
- Customer-centric approach with a focus on delivering value
What the job involves
- We are looking for a Director, Marketing to join our organization to lead strategic marketing plans across all of Big Health’s core market segments including employer, payer, and provider markets
- This leader will own all the core marketing functions (enrollment/member growth, creative & content, B2B marketing, product marketing, PR & brand) and lead a team of marketing professionals
- This role is mission critical toward driving sustainable revenue growth for the company
- Manage and mentor the marketing team, fostering a collaborative and innovative work environment. Set clear objectives, provide regular feedback, and conduct performance evaluations
- Collaborate with internal departments, such as sales, product development, and client success, to ensure alignment and support for marketing initiatives
- Execute comprehensive marketing strategies that align with the company’s business objectives
- Manage the marketing budget, ensuring cost-effective and efficient allocation of resources
- Plan and execute multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, events, and traditional media
- Monitor campaign performance and adjust strategies as necessary to achieve optimal results
- Oversee the development and positioning of the company’s brand, ensuring consistent messaging across all channels
- Lead brand initiatives to strengthen brand recognition and loyalty
- Oversee Product Marketing team and work with them to:
- Collaborate with product development teams to create go-to-market strategies for new product launches and releases
- Drive the design, development, and execution of sales and client success enablement materials, including sales decks, one-pagers, whitepapers, and videos as needed
- Develop and implement CRM strategies to enhance customer engagement and retention
- Oversee campaign brief development for seasonal campaign, client/product launches and intake requests as needed
- Utilize data analytics to gain insights into customer behavior and preferences, tailoring marketing efforts accordingly
- Partner with Analytics to track, analyze, and report on key marketing metrics and KPIs to measure the effectiveness of marketing efforts
- Use data-driven insights to make informed decisions and optimize marketing strategies
Our take
Mental health has accelerated as a topic in public discussion over the past decade, leading to the rise of products such as Calm and Headspace, promoting positive mental health through meditation and quality sleep. Big Health delivers digital therapeutics for the most prevalent mental health conditions, beginning with "Sleepio" for insomnia, and "Daylight" for anxiety.
There are many products competing to become part of our daily routine for sleep and mental well-being, with some taking a more scientific approach than others. Big Health's products are scientifically backed, with its main product Sleepio being proven to help for sleep and mental health. The company's main selling point is that goals are personalized as the product learns about each user, delivering unique experiences for different people.
Given the complexity of mental wellness, there should be plenty of space for new techniques/products for years to come, meaning that Big Health should be afforded plenty space to grow. The company has taken the approach of selling to businesses (so it can provide the product to its employees) - a smart strategy as individuals aren't yet used to spending large amounts on mental well-being.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2022
$75m
SERIES C
Jun 2020
$39m
SERIES B
Total funding: $129.5m
Company benefits
- 100% employee coverage for medical, vision, and dental
- Free access to Sleepio for poor sleep, Daylight for worry and anxiety, and additional mental health benefits
- 20 days of PTO plus eight holidays
- Year-end week off, Flex Fridays, and 10 days of paid sick leave per year
- $1k USD or £800 stipend — plus five paid days off — for professional development
- Work-from-home setup stipend
- Annual Summit in-person at our SF HQ (virtual when needed), and regular social events to keep bonds strong
- Employees are eligible for parental leave on day one
- Dependents are eligible for 50% coverage on our medical, vision and dental plans, plus access to Sleepio and Daylight
- 401(k) program with company match
Company HQ
Financial District, San Francisco, CA
Leadership
Peter Hames
(President)Was formerly CEO of the company. Has 4 years of experience as an NHS Innovation Fellow. Previously the Head of Business Development for Lucky Voice (karaoke company). Was also a Board Member of the Digital Therapeutics Alliance.
Colin A. Espie
(Chief Scientist)Previously Senior Clinical Psychologist at NHS Greater Glasgow and Clyde, Clinical Director/Consultant Clinical Psychologist at the NHS. Currently also Professor of Sleep Medicine at University of Oxford.
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