PR Manager, Apple
Corporate Communication
$143.9-216.9k
+ Participation in Apple’s discretionary employee stock programs + Discretionary restricted stock unit awards
Office located in Cupertino, CA
Personal technology company
Posted today
Personal technology company
1001+ employees
Posted today
$143.9-216.9k
+ Participation in Apple’s discretionary employee stock programs + Discretionary restricted stock unit awards
Office located in Cupertino, CA
1001+ employees
Company mission
Apple's mission is to bring the best user experience to its customers through its innovative hardware, software, and services.
Role
Who you are
- You should have a keen ability to prioritize, focus, and simplify priorities and opportunities, driving projects with a relentless attention to detaiL
- The ideal candidate will be a proactive self-starter who brings a passion for consumer technology, closely follows news and relevant trends, and has a track record of originating creative opportunities that deliver strong media coverage
- You will bring energy, ideas and an appetite to bring fresh storytelling ideas to fruition
- A minimum of 7 years experience in public relations, journalism, PR agency, or corporate settings
Desirable
- BS/BA or equivalent experience
- Effectively builds formal and informal relationship networks inside and outside the organization
- Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences
- Ability to analyze complex, high quantity, and sometimes contradictory information to effectively solve problems
- Understands internal and external stakeholder requirements, expectations, and needs; able to prioritize multiple projects in a dynamic environment
- Experience in media relations and have developed a network of media contacts in creative, tech, design and cultural platforms
- Successfully delivered creative PR campaigns that have resulted in meaningful impact
- Strong media judgment, problem-solving skills, and ability create new opportunities
- Capable of analyzing media coverage and sentiment, anticipating problems, and applying insights to the team’s work
- Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities as well as exceptional project management skills
- Excellent written and verbal communications skills. Superb attention to detail
- Able to work with ambiguity and on complex topics across multiple jurisdictions. Skilled in multi-tasking, delivering under tight timelines, adapting quickly to change
What the job involves
- This PR Manager will collaborate with teams across the Company to execute a communications strategy for sharing Apple's values with the world
- Apple’s values are what set us apart, and you will translate that into highly relevant and engaging communications to forge deeper connections with our current and potential community of users
- You will drive impactful coverage and feature stories. Responsibilities will also include writing and developing thoughtful pitches and press materials, staffing events and media briefings, and identifying and managing issues in a continuous news cycle
- You will help us find new relationships amongst the talent and communities that use our products to deliver the world’s most exciting work, and will be tasked with leading our efforts in finding new media and social platforms through which we can tell those stories
Our take
With a market capitalisation that reached $3 trillion in 2022, Apple is the world's most valuable company. A vertically integrated approach and obsessive focus on the user experience have helped to make Apple one of the most successful companies in the world.
Since taking over at Apple, Tim Cook has been carefully curating the company's reputation as a champion of consumer privacy, trying to set the company apart from others that monetise their users' data.
The company even went as far as to introduce sweeping privacy changes which made it difficult to tailor ads to Apple’s 1bn+ iPhone users. This rocked the $400bn digital ads market, seriously harming the revenue of its bigger rivals in the lucrative industry and forcing them to rebuild their ad infrastructure.
Despite this, the company has been shaken by supply chain issues and moved a considerable amount of its manufacturing from China to India, and increased its Vietnam presence. This is because of multi-pronged production disruption in China, the second largest customer market for Apple, and triggered an estimated 10% revenue drop in the first quarter of 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
204% employee growth in 12 months
Company
Company benefits
- Everyone has different needs and schedules, and that’s why we offer medical plans that cover both physical and mental healthcare
- In addition, employees have the option to access medical professionals from almost anywhere and get free confidential counselling — virtual or in person
- You could also be eligible for help with fitness-related expenses
- Our medical coverage plans include family-friendly features such as fertility treatments
- Because we know there’s more than one way to bring a new child into your family, we support all kinds of new parents with paid leave and our gradual return-to-work programme
- You also get paid time away if you need to care for an ill family member and free guidance to help you find support for childcare, elderly care, legal referrals and more
- At Apple, we make sure women earn the same as men performing similar work. As part of that effort, your salary history is history — we won’t ask
- Every employee here also has the opportunity to become an Apple shareholder, because all are eligible for stock grants and also a discount when purchasing Apple stock
- To help you prepare for retirement, our pension can help you meet your savings goals. And to help you prepare for the unexpected, you’ll have the security of multiple forms of income protection
- Plan on developing both professionally and personally. Apple University creates classes, seminars and beyond-the-classroom tools that help employees understand Apple’s culture, organisation, values, and role in the world. You can sharpen general business and software skills through online classes
- For more formal education related to advancing your career at Apple, we’ll reimburse you for certain educational expenses, including tuition
- Whether you’re exploring personal pursuits, welcoming a new child or caring for a family member, rest assured that you’ll have paid time away when you need it most
- When you give money to an eligible organisation, we’ll match your donations one-for-one, so your contribution is doubled. And if you choose to donate your time, we’ll contribute US$25 for every hour you volunteer. Whether you donate time or money, Apple will match your contributions up to US$10,000 a year
- Get the world’s best prices on the world’s best products — Apple products. You’ll also get deals on great third-party accessories
- And there are services to help you manage life’s day-to-day tasks: dinner reservations, pet-sitters, shopping, personal travel, financial guidance and more
Company values
- We believe that we’re on the face of the Earth to make great products
- We believe in the simple, not the complex
- We believe that we need to own and control the primary technologies behind the products we make
- We participate only in markets where we can make a significant contribution
- We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us
- We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot
- We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change
Company HQ
Cupertino, CA
Articles
Leadership
Tim Cook
(CEO, not founder)Joined Apple in 1998 and held various senior roles before being promoted to CEO in 2011. Previously Spent 12 years with IBM, most recently as director of North American Fulfilment, where he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America
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