Marketing Specialist, Gemini
Plus equity
More information about location
Cryptocurrency exchange platform
Open for applications
Cryptocurrency exchange platform
1001+ employees
Open for applications
Plus equity
More information about location
1001+ employees
Company mission
To unlock the next era of financial, creative and personal freedom
Role
Who you are
- Gemini is looking for a motivated individual with a deep understanding of the Web3 landscape to join as a Marketing Analyst, focused on operational marketing, customer retention, and compliance
- The ideal candidate will be interested in learning a variety of areas within the marketing organization
- Comfortable with executing in a fast paced global environment, and supporting cross-functional launches while maintaining a strong focus on results
- Proven track record of project management
- Experience developing content, with a strong eye for copy, creative and storytelling
- 2+ years experience executing marketing campaigns for user acquisition, engagement and retention across multiple digital channels (e.g., email, web, and social), and user touch points
- Deep understanding of crypto and Web3 including current trends, price movements, etc
- Working knowledge of email platforms including Braze
- Ability to work collaboratively and stay organized when delivering projects
- Passionate about crypto and Web3
What the job involves
- They will be responsible for marketing efforts across email and social media in the UK
- This is a unique opportunity to deliver on a global roadmap that will help drive crypto product adoption
- Contribute to go-to-market plans for major product launches that require cross-functional support and work with product, design, comms and marketing to deliver on these project plans
- Execute and evolve a multi-channel strategy that grows Gemini’s brand awareness, engagement, and reach in order to drive user growth and engagement
- Build a robust growth and test plan across social media channels, and other user touch points to drive performance
- Support in developing and launching customer marketing campaigns including email, push, and in-app messaging
- Tactical execution of re-engagement campaigns including creation of dynamic email templates
- Collaborate with Product, Communications, Design, and broader marketing team to support launch of new products and features
- Track email marketing results, sharing key insights and making recommendations for improvement including variant testing
Salary benchmarks
Our take
Gemini is a cryptocurrency exchange platform that's known for offering excellent security as well as being available across the US, including in New York - a state not often covered by crypto exchanges.
As a trading platform, Gemini is one of many, but a dedication to innovation and a commitment to working within FCA regulations are what make it stand out from the crowd. After acquiring Blockrize in 2021, the company launched a credit card for US customers that enables them to earn a small percentage of spending back in bitcoin rewards. They also launched the Gemini dollar, a 1:1 USD-backed stablecoin, that combines the price stability of the US dollar with the technological advantages of a cryptocurrency.
The crypto exchange market is crowded with exchange platforms, and Gemini's competitors include giants like Coinbase. However, by operating within regulations and with the recent announcement of its official registration as a digital asset service provider in Europe (where it serves more than a dozen countries), Gemini is in a strong position to face the continued crackdown on unauthorized activity in this market and make a space for itself in the DeFi future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2021
$400m
GROWTH EQUITY VC
Total funding: $400m
Company benefits
- Flexible vacation policy
- Retirement plan matching
- Generous parental leave
- Comprehensive health plans
- Training and development
- Health and wellness perks
- Community events
Company values
- At Gemini, each of us is a captain of our spaceship and free to come up with new ideas to improve our journey. We’re empowered to make decisions for ourselves, for our team, and even for our leaders in order to innovate and build trust.
Company HQ
New York, NY
Articles
Leadership
Tyler Winklevoss
(CEO)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Cameron in 2014.
Cameron Winklevoss
(President)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Tyler in 2014.
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