Integrated Campaigns Manager, Stripe

• Excels in leading and driving large, complex, global campaigns or programs
• Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs
• Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
• Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
• Is a passionate advocate for their users/audiences/customers
• “Sees around corners”; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance
• Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies
• Is agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments
• 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope
• Exceptional knowledge of fintech industry landscape, trends, and technology
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
• Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
• Exceptional presentation, writing, and communication skills, especially to executive stakeholders
• Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
• Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions

Desirable

• Stripe’s global demand campaigns team delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide
• Working closely with sales and marketing teams, our campaigns support Stripe’s larger business objectives and deliver impact
• We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels
• Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization
• In this role, you'll quarterback the integrated campaign strategies, plans, and playbooks focused on Stripe’s stablecoin and crypto products (including Bridge)
• You'll champion the needs of the core audiences for this product area, holding deep market and audience insight and direct business accountability
• You'll lead a large, global, cross-functional workstream to build campaign strategies and content, then work with regional teams to craft local strategies and to deliver activations through integrated channels
• You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact
• Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth
• Own the overall campaign strategy and plan for Stripe’s stablecoin and crypto products (including Bridge), and drive the global, cross-functional workstream for activation and impact
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns
• Work with regional marketing to ensure local relevance and advise on campaign delivery
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
• Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc
• Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
• Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies
• Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy