Senior Brand Marketing Manager, Moonbug
Entertainment company for kids
Job no longer available
Entertainment company for kids
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- The ideal candidate will have with a proven track record in Brand and developing innovative 360 brand marketing campaigns
- This role is a great opportunity for someone with a marketing, business or similar degree and previous experience in a brand marketing role, ideally within an entertainment and/or kids-focused business, to work in one of the most exciting kids' entertainment companies
- The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel - prior experience with entertainment and/or family marketing is a must
- Also critical to the role is a deep understanding of how marketing can drive commercial success while ensuring the long-term health of the brand
- The successful candidate must be autonomous and self-organized, while creative and self-motivated; have strong attention to detail and great communication skills
- The candidate must also be proactive, and process-driven, meet committed deadlines, and be great at working collaboratively in a fast-paced, international environment
- You will have 6+ years demonstratable Brand/Marketing experience within the Entertainment/Kids & Family industry with a strong focus on Digital Marketing
- Solid understanding IP Content Development & Production processes
- Solid understanding of the Licensing industry and tools, timings and requirements for CP success
- Possess a strategic mindset with a track record in running high impact campaigns end-end
- Analytical mindset with an understanding of acquisition funnel, performance marketing/KPI’s and profitability levers. Comfortable managing scalable budgets and overseeing execution in key markets
- Comfortable working in a tech start-up environment with a flexible approach
- Proven ability to manage workloads and prioritise in a fast-paced environment with impeccable attention to detail and brand guardianship
- Excellent communicator, presenter and relationship builder. Strategic self-starter with the ability to navigate cross functional teams
- Expertise in digital and social platforms, driving complementary content strategies leveraging data and trends targeting adult and kid audiences
- Proactive approach to people management, with experience of managing team members
- Experience in Agency management and Creative accountability
- Experience of Budget Planning, tracking costs and timely invoice processing
- Comfortable in Google Apps and project management tools. Excellent PowerPoint, Keynote and Excel skills
What the job involves
- We have an exciting new opening for a Senior Brand Marketing Manager reporting to the Growth Brands Marketing Director
- Supporting the Brand Marketing Director and General Manager (Franchise lead) contributing to the development of the short, medium and long-term Brand vision and strategy
- The SBMM and be responsible for driving affinity and growth for brands globally
- Helping craft the annual brand marketing plan from conception through to execution
- Results will be measured in audience and revenue growth
- Further, the Senior Brand Marketing Manager will work with our research and insights partners to lead audience insights, set the direction for the optimal exposure through existing marketing and distribution channels, work with our many brand partners to build a holistic brand experience across partners and Moonbug channels as well as create and implement marketing plans and analyse the impact of our efforts
- The Senior Brand Marketing Manager will be responsible for leading and owning projects and 360 marketing campaigns from concept to launch, ensuring cross-functional alignment and leadership buy-in
- You will be working collaboratively with the General Managers, Marketing, Creative and Comms, Licensing & Merchandising, Music, Live Events, Brand Partnership, and Gaming teams as well as research and insights partners to deliver world-class experiences and 360 marketing campaigns for our audience
- In partnership with the BMD contribute towards the development of insight led annual Brand marketing strategy. Directly manage development and execution of innovative marketing campaigns in partnership with the Brand Marketing team. Ensuring successful executions that build Brand Equity, Audience Engagement and deliver ROI
- Leading Internal and external briefings, implementation and post campaign analysis and reporting – ensuring learnings are applied across future work. Day to day management of agency partners and internal teams building strong and trusted partnerships to ensure continued innovative and effective campaigns
- Work closely with BMD & GM to define the vision for the brand. Be the steward to protect the brand vision, mission, and values while ensuring all marketing efforts align with the brands' commercial needs. Define the brands' unique positioning and selling proposition. Building effective relationships across key Global/Intl stakeholders sharing LOB knowledge contributing to strategy, planning and execution
- As a Senior member of the Brand Marketing team, you will proactively bring marketing opportunities to the table for discussion and lead by example, inspiring the Global Brand Marketing team with suggestions for campaigns, promotions, and provide long term solutions to problems
- As Brand Guardian, directly mange creative approvals and contribute towards the development of processes and supporting documents to ensure brand values and guidelines are adhered to by both internal and external teams. You will directly lead the creation of brand assets including trailers, sales materials, style guides, and other marketing materials
- Directly manage campaign budget, processes and tracking. Ensuring management of vendors and timely processing in partnership with the Brand Exec
- Develop and present brand and pitch presentations partnering with key stakeholders where necessary
- Work closely with Global Brand team to initiate, identify and create ‘master’ global documents such as planning documents, processes and any other brand communications to ensure one voice and avoid duplication
- Be a key point of contact for cross functional teams. Build close relationships with the internal teams to devise integrated launch plans that inspire partners around key launches and events – inc. paid media mix (as required). Ensuring teams across the business understand our Brands, Values and are empowered to proactivity and passionately seek relevant partnerships and execute strong marketing plans on the ground
- Create, collaborate, and align with Studios, Channel Group and Content Dist. Sales on content windowing strategies to drive impact and Brand presence via connected and complementary content story-telling
- Initiate research projects working with Global Insights Group and other stakeholders as necessary. Define relevant KPI’s, measure success and share key insights across international regions that help to evaluate how to maximise and grow brands in an evolving consumer landscape Globally
- Directly lead and mentor members of the Brand Marketing team to ensure the team is motivated, enthused and excited
Salary benchmarks
Our take
Moonbug is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
Despite its relatively recent inception in 2018, the company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30 billion minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand seeks to raise the profile and recognizability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company benefits
- Life Insurance
- Private Health Insurance
- Parental Leave
- Wellness Resources
- Others
Company HQ
Camden Town, London, UK
Leadership
John Robson
(COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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