Senior Manager of Product Marketing, Hippo Insurance
New Products
$168-225k
+ Equity. Salary applicable to applicants in Morristown, NJ and San Jose, CA only.
Digital home-insurance provider
Be an early applicant
Digital home-insurance provider
501-1000 employees
Be an early applicant
$168-225k
+ Equity. Salary applicable to applicants in Morristown, NJ and San Jose, CA only.
501-1000 employees
Company mission
To change how people think about home care and home insurance.
Role
Who you are
- You’re the strategic builder who thrives on a blank page — someone who’s just as comfortable defining product narrative and enablement strategy as they are driving alignment across every agent, channel, and customer touchpoint
- You bring a strong track record of taking ambitious growth initiatives from day-one concept to scale, an ability to write the playbook from scratch rather than just execute one, and a knack for creating scalable foundations that govern how new products hit the market
- You’re a high-ownership, adaptable collaborator who turns complex, category-defining products into clear, compelling messaging while keeping cross-functional teams aligned and moving forward
- 8+ years of D2C product marketing experience, ideally within fintech, insurance, or a similarly regulated consumer category, with a proven track record of thriving in complex environments
- A builder's mindset-you've owned positioning and launch readiness end to end, not just executed someone else's playbook
- Experience getting excellent work out of people who don't report to you--agency, contract, or flexible- resource teams you scoped, directed, and held to a standard
- Appetite for building the system, not just the deliverable--you have created process and frameworks where none existed and that energizes rather than drains you
- Sharp judgement on messaging in regulated environments where legal review and partner approvals are part of the process, not an obstacle
- A track record of building sales enablement content that actually moves conversion metrics
- A natural collaborator who can work across Legal, Insurance Product, Sales, and external partners without losing momentum
- Fluency with AI tools to accelerate competitive intelligence, content creation, and research synthesis--you know how to use the best tools available to do more with less
What the job involves
- Reporting to: Director of Performance Marketing
- This is a rare opportunity to build a function, not just fill a role. Hippo has led innovation in consumer home insurance since inception, and we are now standing up a product marketing discipline that carries that innovation to market
- You will define what it is, how it works, and what it delivers
- Your first mandate is Hippo+: a net-new owned product — a bundled home protection offering unlike anything else in our portfolio — and one of three core engines driving Hippo's 2027 Homeowners Growth strategy
- You will be the voice, the strategist, and the architect of how we bring Hippo+ to market
- Reporting to the Director of Performance Marketing and working cross-functionally with multiple stakeholders across product, insurance, legal, and sales, you will you will drive everything from persona definition and competitive positioning to sales enablement and launch readiness
- You will also direct a significant portion of the agile workforce building this product — scoping the work, setting the standard, and holding the quality line. This role sits at the intersection of product, marketing, and sales — with real authority, real visibility, and a real chance to build something that matters
- You will define the product marketing frameworks, connections, and evaluation model that every future Hippo product runs through — turning what you learn on the first launch into how this company brings anything new to market
- Own positioning and message hierarchy for the Hippo product, including the insurance-plus-warranty category
- Define, refine, and maintain target personas, grounded in customer voice, data and research synthesis
- Lead competitive intelligence across the insurance-and-warranty category, tracking competitor filings, pricing moves, and positioning changes
- Build and maintain sales enablement content including battlecards, objection handling guides, one-pagers, and state-specific plan descriptions in partnership with Cinch
- Develop and manage the pre-approved language library that governs what we say and how we sell Hippo products
- Own launch readiness by state, partnering with Legal, Insurance Product, and Sales to ensure agents are equipped to sell a bundled product with Cinch coverage components
- Drive product team alignment across marketing, including critical inputs on website, agent sales funnel, and marketing data collection
- Lead marketing experimentation and optimization in support of the Hippo+ learning agenda
- Direct a significant portion of Hippo's agile workforce — the specialists, agencies, and partners bringing Hippo products to life — scoping engagements, setting quality standards, and keeping the work aligned to the go-to-market plan
- Build the durable product marketing foundation: the frameworks, templates, evaluation criteria, and stage gates that future Hippo product launches will run on
- Deliver against hard phase gates: documented target persona and pricing risk identification by December 31, 2026; personas, state-prioritization model, and rebuilt creative locked by end of Q1 2027
Our take
Hippo Insurance is a disrupter brand in the insurance market, using technology to change the way home insurance is managed. Based on smart home monitoring systems, clients can monitor the security of their homes and fix minor issues that may turn into larger ones later down the line.
Part of the new 'insurtech' revolution, Hippo Insurance brings a modern way of thinking to the somewhat outdated insurance market. Headquartered in Palo Alto, Hippo is technology-first and AI-driven. Its policies and services are currently available to 80% of US homeowners across 37 states.
The multi-unicorn company has garnered interest from established insurers and home-building companies eager to ride the insurtech wave. However, following a completed business combination with Reinvent Technology Partners Z in 2021, 83% of the latter's raised capital was withdrawn from Hippo. Though it still began trading at a value of $5 billion that year, Hippo's dramatic change of fortunes with Reinvent exemplifies how unpredictable the insurtech market can be, even for major players.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2020
$350m
CONVERTIBLE
Jul 2020
$150m
SERIES E
Total funding: $709m
Company benefits
- Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k) retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
- Equity
- Training and Career Growth - Training and internal career growth opportunities
- Flexible Time Off - You know when and how you should recharge
- Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers
- Hippo Habitat - Downtown Austin, a 5-minute walk from the train station. Snacks and drinks available and catered lunches for onsite employees
Company HQ
Ballbach and SOFA, San Jose, CA
Leadership
Assaf Wand
(Executive Chairman)Obtained an MBA from the University of Chicago. Was a Senior Associate at McKinsey. Founded Sabi in 2009, and co-founded Hippo in 2015.
Eyal Navon
(CTO)Eyal has a background in Software Engineering with the Israel Defence Forces and various startups. They then founded a Software Design Studio and a Software Consultancy before co-founding Hippo.
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