Lead Software Engineer, Aidaly
+ Stock options
5 days a week in office
The platform powering independent family caregiving companies
Job no longer available
The platform powering independent family caregiving companies
1-20 employees
Job no longer available
+ Stock options
5 days a week in office
1-20 employees
Company mission
To add $1.5 trillion of unpaid family care to the GDP by professionalizing family caregiving.
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Company mission
To add $1.5 trillion of unpaid family care to the GDP by professionalizing family caregiving.
Our take
Aidaly is aiming to help the millions of family caregivers in the US who provide billions of hours of care - often for little or no compensation. The company provides an online service which can help caregivers navigate the complex landscape of antiquated systems in the space, and access the benefits they deserve.
Competitors like Cariloop are similarly serving caregivers. However, while Cariloop operate as an employee benefit which frees up care-giving employees’ time for employers, Aidaly is more of a consumer-fintech. The company directly helps caregivers to be financially compensated for their work for the first time.
The company must now expand to onboard new users if it is to sustain growth trajectory. While reaching time-constrained caregivers at scale presents challenges, Aidaly has already demonstrated an ability to resonate with its target audience since launching in 2021. As awareness builds and trust deepens, the strength of its value proposition should continue to attract more caregivers seeking financial recognition for their work.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Jun 2022
$8.5m
SEED
Aug 2021
$2.5m
SEED
Total funding: $11m
Leadership
Maggie Norris
(Founder, CEO & Board Member)Previously founded Uphold Health and served as Head of Product at AFTER. Before co-founding AFTER, they founded Home Management Solutions, the parent company to KidsGoDo, and exited in 2017.