Social Media Manager, Coinbase
Predictions
$140.1-164.8k
Digital currency exchange
Be an early applicant
Digital currency exchange
1001+ employees
Be an early applicant
$140.1-164.8k
1001+ employees
Company mission
To increase economic freedom for more than 1 billion people.
Role
Who you are
- 3+ years managing brand or creator social accounts with demonstrated audience growth and viral content wins, especially on X
- Power user of prediction markets who actively follows multiple categories across sports, entertainment, politics and finance
- Talented copywriter and meme-maker with a direct, non-corporate style and experience creating short-form video content
- Track record of rapidly iterating content strategy based on performance data and stakeholder feedback
- Experience managing a daily content calendar across multiple platforms while responding to real-time news cycles
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
What the job involves
- The Social team builds Coinbase's brand where the internet lives. We're hiring a Social Media Manager to grow Coinbase's prediction markets presence, starting with @CoinbasePredict on X. You'll turn live markets into real-time content across finance, sports, politics and culture, making Coinbase the place people go to see what the world thinks will happen next
- Own @CoinbasePredict day to day, creating high-quality, original content including memes, commentary and real-time market reactions for @CoinbasePredict and @Coinbase
- Track trends, culture and competitor activity across X and social platforms to spot opportunities and turn hot topics into timely content and live contracts
- Partner with product marketing, product, legal, compliance and creative teams to bring prediction markets launches and campaigns to life on social
- Build content processes, editorial systems and AI-assisted workflows that let the team post fast and stay compliant
- Develop and execute strategies to monitor, advise on and respond to FUD with both immediate and long-term approaches
- Analyze performance data to optimize content strategy, grow followers and increase engagement across channels
Our take
Coinbase has built a reputation as one of the most accessible entry points into the world of cryptocurrency. With features like crypto wallets, direct bank account linking, and merchant payment tools, it's helping bring crypto into the mainstream. But the company isn't just relying on its early success, it's evolving fast to stay relevant in a rapidly changing market.
For example, its doubled down on institutional clients, now serving as the custodian for the majority of approved Bitcoin and Ethereum ETFs. Its Prime platform also offers a full suite of services for hedge funds, asset managers, and financial institutions. As demand for regulated crypto products rise globally (particularly in Asia), Coinbase is ready to expand.
Its also making moves to engage with younger audiences, by partnering with Riot Games to sponsor global eSports events for League of Legends and Valorant. This partnership highlights Coinbase's strategy to integrate Web 3.0 technologies into mainstream entertainment, aiming to bridge the gap between gaming and cryptocurrency for a new generation of users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-24% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2018
$300m
GROWTH EQUITY VC
Aug 2017
$108.1m
SERIES D
Total funding: $528.5m
Leadership
Brian Armstrong
(Co-Founder & CEO)Previously founded UniversityTutor.com, also worked as a Software Engineer at AirBnb
Alessia Haas
(CFO)Previously held various head positions, including VP at GE Healthcare, Director at Merrill Lynch and CFO at CIT Bank and Oz Management
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