Growth Marketing Lead, Airbnb
SEM
Community marketplace for holiday accomodation
Job no longer available
Community marketplace for holiday accomodation
1001+ employees
Job no longer available
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- We are seeking an exceptionally high performing individual contributor
- 10+ years of relevant SEM experience in a consumer-facing, fast-paced company
- Solid track record of successfully managing and executing large-scale SEM campaigns and cross-functional projects
- Deep understanding of the technical aspects of SEM: marketing tech stack, data pipelines, tracking, testing, analytics, etc
- Expert in Excel (functions, pivots, etc.), and proficient with writing and executing SQL queries
- Deep understanding of SEM strategy and management, with strong interest in how it works “under the hood”
- Strong sense of ownership and is able to deal with ambiguity, while being able to focus on efficient execution and balancing big-picture thinking
- Strong analytical skills with expertise in data-driven marketing. Exceptional communication skills; with the ability to deliver insights effectively to stakeholders and leadership
- Strong fluency in financial metrics, with the ability to create financial models and forecasts to drive analysis and go-forward business recommendations
What the job involves
- The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science
- Our work is imperative to driving the top line of the entire company
- As a Growth Marketing Lead for SEM, you will play a key role in shaping Airbnb's relationship with our guests
- Your responsibilities will include developing strategies, optimizing, and executing search marketing campaigns across all platforms
- You'll focus on improving our current setup, with the goal of building a future-proof search program that can scale and support Airbnb’s long-term business growth
- You will be responsible for end-to-end execution of both new and existing SEM growth initiatives at Airbnb for our Stays business, including strategy alignment, capturing business requirements, planning, delivery, and evaluation of performance against KPIs
- You will collaborate closely with key stakeholders across Product, Engineering, Data Science, Analytics, Brand and Creative to set and exceed aggressive KPI targets
- Execute on global demand generation strategies to drive conversions and growth for Airbnb’s Stays business in the EMEA region
- Execute flawlessly against local and global strategies, for driving growth
- Create data driven methods for reporting on results and making recommendations on scaling
- Develop and maintain a roadmap of new growth/marketing initiatives at Airbnb, with a focus on both global and regional efforts
- Work closely with regional cross-functional partners to action on demand/ supply insights that can drive outsized business growth
- Own project management and cross-functional workflows with Product, Engineering, Analytics, Data Science, and Creative teams
- Maintain strong relationships with Data Science, Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs
- Conduct regular, extensive experimentation to facilitate rapid learning and application of any insights
- Own comprehensive daily, weekly, monthly reporting of all relevant program KPIs and influence the build of the right dashboards to track and socialize performance
- Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and content requirements
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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