Head of Marketing, CluedIn
+ Stock Options
Master Data Management Platform
Be an early applicant
Master Data Management Platform
21-100 employees
Be an early applicant
+ Stock Options
21-100 employees
Company mission
To give companies the data foundation they need to fulfill their data-driven initiatives.
Role
Who you are
- Previous experience building and scaling Marketing functions in early-stage B2B SaaS, with data driven mindset and a passion for building out teams and processes from scratch
- Experience having held a Marketing leadership role in a fast growth B2B SaaS startup, ideally having seen the $5-20m ARR journey
- Strong B2B SaaS Demand Generation and Partner Marketing experience, preferably in the data management or adjacent space. Previous Microsoft Partner experience is a plus
- Strong strategic mindset with the ability to develop and execute complex demand generation strategies that result in business growth
- Innovative thinker with a creative approach to campaign development and problem-solving
- Proven success in creating and managing ABM programs that deliver measurable results; aggressive growth mentality when building leads
- Proven ability to lead a team and inspire cross-functional teams to achieve ambitious goals in a fast-paced environment
- Experience building and developing go-to-market strategies alongside cross-functional teams for top-of-funnel pipeline growth
- Experience hiring, managing, training and developing high performing marketing teams
- Credibility conversing on technical topics and track record having successfully marketed highly technical products
- Builder mentality, hustle and drive to excel
What the job involves
- As our Head of Marketing, you’ll report directly to the CEO and Founder, Tim Ward, and partner closely with our Global VP of Sales, Bojan Petrovic, to build on early growth and success in the business
- Your focus will be on building out our Partnership strategy, specifically with Microsoft, and targeting large Enterprises through ABM and other demand generation strategies to build our customer base and quickly catalyse revenue growth within the business
- Set and build out Marketing strategy, playbook, and team structure for CluedIn, with a particular focus on Demand Generation, ABM, and Partner Marketing
- Be in lock step with Tim Ward, CEO at CluedIn, to understand the top priorities in driving awareness for CluedIn as a business
- Develop, implement, and execute comprehensive ABM, demand generation, and partner marketing strategies aligned with business objectives to drive top-of-funnel pipeline growth
- Develop, implement, and execute partner marketing initiatives with strategic partners, such as events, content, and co-marketing strategies
- Drive event marketing initiatives, including virtual and in-person events, to create engagement opportunities and generate leads
- Lead the creation and execution of integrated marketing campaigns across a variety of channels (including email, social, SEO, events, webinars, content marketing, etc) to drive engagement and conversions
- Partner with Sales teams to ensure alignment and integration of demand generation efforts with overall business goals
- Utilise data-driven insights to continually assess and optimise campaign performance, ensuring maximum ROI and effectiveness
- Strengthen and refine Cluedin’s presence as a thought leader in the data management space through content creation, industry partnerships, competitive intelligence and speaking engagements, in order to elevate CluedIn’s brand and drive top-of-funnel growth
- Be a magnet for talent. Build, develop and motivate a high performing marketing team, rigorously managing performance
Salary benchmarks
Our take
According to a recent survey, over 60% of all data within organizations is never analysed, leading to inefficient processes and poor decision-making due to incomplete information. Furthermore, the cost of collective data prep is expected to be more than $450 billion.
Cluedin is a modern data management platform that aims to facilitate the procedure of making data ready for insights, helping enterprises easily access data that is scattered across their company. The company allows their customers to integrate over 600+ sources of data using a graph database to infer connectivity from the data source.
Cluedin already has customers in a range of verticals including Nordea, SAP, and Ticketmaster and is currently focused on increasing its customer base in the US market. The founding team is made up of engineers from Sitecore who aim to use their experience to scale the company further.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Apr 2021
$15m
SERIES A
Apr 2017
$1m
EARLY VC
Total funding: $16m
Company benefits
- Attractive Pension scheme
- 25 days holiday excluding standard public holidays
- Flexible remote work policy
- Allowance for home office for remote workers
- Continuous learning culture
- Other Company Benefits (which are country dependant) may include:
- Healthcare cash plan
- Life Insurance
- Employee Assistance Programme
- Private Medical Insurance
Company values
- Communicate transparently
- Be curious and think differently
- Work with not for customers
- Be Good People
Company HQ
København N, København
Articles
Leadership
Martin Hyldahl
(CTO)Previously Software Developer/Architect at Softronic for 3 years, at Mondo A/S for 8 years and at Sitecore for 2 years.
Pierre Derval
(CPO)Previously Vice-President Product Development at Ziliko for 1 year, Software Engineer at Experteam for 2 years, Team Leader at GENIVAR for 1 year and Senior Software Engineer at FLEJAY also for 1 year.
Tim Ward
(CEO)Studied Computer Software Engineering at the Queensland University of Technology. Previously CEO at Jerrong for 1 year and Product Architect at Sitecore for 7 years.
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