Director of CRM, The Athletic
$160-185k
This range is based on US market data and may vary in other locations
More information about location
Subscription based publisher of sports content
Be an early applicant
Subscription based publisher of sports content
501-1000 employees
Be an early applicant
$160-185k
This range is based on US market data and may vary in other locations
More information about location
501-1000 employees
Company mission
To produce smarter coverage for die-hard fans and redefine the way fans get access to sports content by flipping the normal model for sports journalism.
Role
Who you are
- 8+ years of experience leading individuals and teams to achieve tangible results, guiding people from inception through to successful execution
- Experience managing a diverse and distributed team, including skill building and career development
- Experience partnering with digital product and data teams
- Experience guiding technical discussions as it relates to CRM tooling, data and technology
- Experience collaborating with journalists or working in a newsroom is a plus
- This is a remote role for candidates based in the United States or Canada only
What the job involves
- You will be responsible for leading CRM at The Athletic, including setting the vision and strategy for the program, advancing our practices and guiding cross functional operations to achieve our company objectives
- You are a strategic leader who will be responsible for driving innovation and change in CRM, to ensure we deliver a best-in-class experience for sports fans everyday
- You will use CRM to drive subscriber growth, engagement and retention, to help solidify The Athletic as the best sports news destination in the world
- Develop the strategy for driving prospect and subscriber engagement through CRM channels and beyond, in service of subscriber conversion and retention
- Serve as the leader of CRM and represent the strategy and work to company leadership
- Set strategic and operational goals that quantify CRM impact and progress towards key goals, ensuring that the CRM strategy ladders into broader company objectives
- Partner with editorial, product and marketing to design and develop the editorial newsletter and content portfolio to achieve subscription business objectives
- Represent and communicate CRM’s strategy, priorities, and impact in presentations, discussions, and other live forums across the company
- Guide prioritization and trade offs to ensure the team has sharp focus and can maximize impact
- Guide experimentation and the continuous advancement of email products and formats
- Leverage technology to advance our CRM practices, including targeting, automation, and algorithmic decisioning
- Act as a stakeholder and decision maker for teams that collaborate closely with CRM, including product, engineering, data, marketing, commercial and editorial teams
- Serve as the client to vendors and partners, making our requirements known and maintaining strong relationships
- Manage and grow the CRM team, setting performance expectations and providing mentorship to become an industry-leading practice and organization
Our take
The Athletic provides authentic, in-depth coverage written by journalists who know the teams they write about inside out. Its model bucks the trend of traditional sports journalism outfits by asking for a subscription rather than relying on ad-revenue.
Despite initial doubts that users would be willing to pay for sports journalistic content, the Athletic has found significant success and was acquired by the New York times in 2022.
This collaboration was criticised at the time by investors who believed that the Athletic was undersold. However, despite The Athletic operating at a loss since the takeover, it's clear that the New York Times perceives the subscription magazine as a long-term investment, predicting that it will be operating at a profit within the next 4 years. This will be aided by accelerated customer growth and the growing trend of subscription-based sports news.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
20% female employees
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2020
$50m
SERIES D
May 2019
$21.8m
SERIES C
Total funding: $139.5m
Company values
- Move forward fearlessly - We are a company that is redefining the way fans get access to sports content. We’ve never been afraid to push the envelope and will continue to build a better experience on behalf of our team and our readers
- Be authentic - Credibility and a unique approach to storytelling are at the core of everything we publish. Covering the best stories with integrity, our writers are encouraged to build their own brand and act as leading sources of truth
- Never settle. No shortcuts - We are relentless in our pursuit of the most in-depth, substantive sports coverage. Our model allows us to create and publish content on our own terms. We employ an unrivaled team of editors and writers who put in the hard work
- Build community - We are at our best when we empower all perspectives and hold each other accountable. We foster a unique community unlike any other, where sports fans and writers can come together to share ideas, display their passions, and engage in meaningful debate
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Adam Hansmann
(President & Co-Founder)Previously a McKinsey Business Analyst and then Associate at Calera Capital.
Alex Mather
(CEO & Co-Founder)Vice President at startup building a community for athletes called Strava before founding The Athletic
People progressing
Joined as a Product Manager, promoted to VP Product Marketing after 7 months. They were promoted to Senior Vice President of Marketing in November 2020 and became Chief Growth Officer in March 2022.
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