Online privacy is the digital issue of the century. New GDPR laws have led to data use regulations that are difficult for marketers to navigate. Companies are spending increasing amounts of time and resources to ensure compliance with the latest laws, only to miss information and be subject to fines.
Ethyca has built a software platform that helps companies of all sizes automate their data privacy needs. Competitor solutions typically need direct consultant involvement and don't solve privacy issues from the perspective of infrastructure. However, Ethyca's platform is based on API tools that make GDPR navigation clearer, allowing organisations to identify how they can use, report and analyse sensitive data.
The company has secured funding from big names such as PayPal's Max Levchin. This backing supports the company as it continues to expand its available services, as well as beginning operations at its new Dublin HQ.
Steph
Company Specialist at Welcome to the Jungle