Senior Field Marketing Manager, Meltwater
$120-135k
+ 15% quarterly bonus [subject to the terms of the applicable bonus plan]
Online media monitoring software
Be an early applicant
Online media monitoring software
1001+ employees
Be an early applicant
$120-135k
+ 15% quarterly bonus [subject to the terms of the applicable bonus plan]
1001+ employees
Company mission
To innovate, provide best-in-class service, and deliver sustainable growth through our technology and our people.
Role
Who you are
- You have a natural inclination to measure the effectiveness of marketing activities, show strong project management skills, and can lead a small team to victory
- Bachelor's degree in Marketing, Business Administration, or related field
- 5+ years of marketing experience in a B2B/SaaS company
- Proven success in developing and executing end-to-end marketing strategies, including ABM, that resulted in significant lead generation and revenue growth for B2B/SaaS companies
- Strong experience in client and prospect communications, acquired from either sales or marketing roles
- Excellent written and verbal communication skills
- Track record of effectively collaborating with and influencing cross-functional teams, fostering a culture of teamwork and innovation
- Proven drive and a continuous learning mindset
- Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently
- Understanding of field business and target audiences
- Marketo and Salesforce experience is a plus
- Openness to a hybrid work schedule, requiring in-office presence for 2 days a week
- Exceptional leadership skills to motivate and guide the team to accomplish revenue goals
- Team player with exceptional organization skills and the ability to work strategically and tactically
- Ability to travel when needed (20-30%)
- Legal authorization to work in the country of hire is mandatory for this position
What the job involves
- Meltwater is seeking a dynamic, results-oriented, and data-driven Senior Field Marketing Manager to join our expanding Marketing team
- In this role, you will build the marketing plan for the Mid Market segment in the Field Marketing unit to execute campaigns and events, fueling inbound leads, and contributing to pipeline growth and revenue for the sales team
- The Senior Field Marketing Manager will have one direct report and will report to the Director of Marketing
- Build quarterly marketing plan for the segment, integrating field events, ABM programs, webinars, and email campaigns
- Manage and drive field and Account Executive (AE) marketing campaigns by developing and executing diverse programs, mastering various marketing platforms, and coordinating the creation of marketing assets for campaigns
- Act as the campaign expert for all Mid Market marketing campaigns and events run by the Americas field marketing team, ensuring seamless execution and alignment with overarching marketing strategies
- Support the sales team by providing assets, assisting in strategic marketing inbound outreach, understanding the customer and prospect segments of the field sales team, and identifying opportunities for new business to align with company goals
- Collaborate cross-functionally with sales, client success, design, content marketing, and other field marketing teams to optimize campaigns and workflows
- Support and oversee various projects, including events, webinars, email marketing, material productions, and third-party partnerships
- Optimize outreach strategies and contribute to nurturing marketing leads effectively
- Write, edit, and proofread copy for marketing campaign materials, and assist in managing the development of creative marketing assets such as landing pages, ads, and copy
- Analyze Return on Investment (ROI) and evaluate the effectiveness of Field marketing programs
- Take charge of the quarterly budget and track spend to determine ROI of marketing initiatives
- Manage a talented Field Marketing Manager and work collaboratively to accomplish revenue targets
Application process
- When You'll Join: January 2025
Our take
Meltwater's software analyzes and provides insights on posts across all major social media platforms, blogs, and news sites, enabling companies to make more informed marketing and operational decisions.
Launched in Norway in 2001 and later moving its headquarters to San Francisco, Meltwater has become a leading player in the media monitoring industry. It is an industry that is expected to double in value as the volume of data grows, making it increasingly challenging to derive meaningful insights.
Over the past two decades, Meltwater's growth has been fueled by strategic acquisitions of complementary businesses, enhancing its technology stack. Since going public in early 2021, and with major clients like Google, Ogilvy, The Economist, and Santander, Meltwater is poised to expand its operations beyond the 150 countries it currently serves.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Dec 2023
$65m
GROWTH EQUITY VC
Mar 2019
$175m
GROWTH EQUITY VC
Total funding: $240m
Company benefits
- Enjoy flexible paid time off that allows you to have an enhanced work-life balance
- Excellent medical, dental, and vision options
- 401(k) matching, life insurance, commuter benefits, and parental leave plans
- Collaborative, transparent and fun loving office culture
Company values
- Moro [‘moro] – The Norwegian word for "fun." We believe that in order to become truly successful, we should all enjoy what we do on a daily basis.
- Enere [‘e nðr’e] – In Norwegian, this means “number one.” At Meltwater, ‘average’ isn’t good enough.
- Respekt [re’spekt] – The Norwegian word for “respect.” We believe that it matters how a company or an individual becomes successful.
- MER – An acronym for Moro, Enere and Respekt, which creates the Norwegian word “more.” We celebrate our victories without losing our drive to improve—whether in reaching personal goals or corporate milestones.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
John Box
(CEO, Not Founder)A Meltwater veteran, they began as a Sales Manager in 2004. Climbed the ranks through roles as a Regional Managing Director, Global Sales Director, and EVP of Meltwater Social before becoming CEO in 2020.
Jørn Lyseggen
(Founder, Executive Chairman)Founded Meltwater in 2001, and led the company through growth and numerous acquisitions of other businesses before promoting John Box to CEO.
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