Marketing Specialist, Weee!
TikTok Shop
$68.6-75k
This role may be eligible to discretionary bonus + incentives. Offers equity
Office located in Fremont, CA
Online grocery delivery platform
Be an early applicant
Online grocery delivery platform
501-1000 employees
Be an early applicant
$68.6-75k
This role may be eligible to discretionary bonus + incentives. Offers equity
Office located in Fremont, CA
501-1000 employees
Company mission
To make Asian & Hispanic groceries exciting and affordable!
Role
Who you are
- This role is ideal for someone passionate about food, has a deep understanding of Latin culture, and is curious to share diverse flavors with a wider audience
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
- 3+ years of experience in e-commerce, social media management, or social commerce roles
- Proficiency in video editing and design tools (e.g., CapCut, Canva, Adobe Premiere)
- Comfortable being on video and engaging with audience
- Strong relationship-building and negotiation skills, with the ability to foster long-term partnerships with influencers and affiliates
- Proficiency in Spanish
- Samples of social video content must be provided
What the job involves
- We are seeking a dynamic and creative Marketing Specialist with a passion for social commerce and a strong understanding of TikTok and TikTok Shop
- The ideal candidate will support the execution of sales strategies, analyze performance metrics and drive marketing campaigns to enhance sales and customer engagement
- Plan and execute marketing campaigns, including live streams, influencer collaborations, and promotional events to support the sales from the TikTok shop
- Track TikTok Shop sales performance metrics, analyze sales, conversion rates, engagement and provide actionable insights to improve campaign performance and product visibility
- Manage relationships with external partners, including TikTok shop team and agencies, to align on campaign goals and drive sales. Optimize product listings in the TikTok Shop to ensure accurate descriptions, high-quality images, and competitive pricing
- Collaborate with the merchandising and supply chain team to launch new products on the TikTok Shop, manage availability and highlight top performing SKUs
- Develop and maintain a content calendar for the TikTok social account, aligned with promotional strategies and brand guidelines to drive sales and seeding potential hero products
- Plan, script, and produce engaging shoppable videos tailored to TikTok's platform
- Track TikTok social posts’ performance metrics, such as views, engagement rates, shares, and conversions to refine content strategies
- Work with the logistics and customer satisfaction team to coordinate operational changes and ensure optimal customer experience
Our take
It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.
Since its launch in 2015, Weee caters to approximately 300,000 households in the U.S and fulfils thousands of orders a day. Originally targeting Asian consumers, the company now brands itself as an “ethnic e-grocer” in a move to attract the United States' 60 million Hispanic consumers as well. This diversification is in response to growing competition in the Asian grocery space from the likes of e-grocers Chowbus and Umamicart and retail chains H Mart and 99 Ranch Market.
The ethnic grocery market is expected to reach more than $460 billion by 2030. Weee plan to grow into this market by launching its service in over 30 additional North American cities over the next three years, expanding into the Canadian market as well. Further, 2022 funding will be used to tap into new cultural cuisines and scale development in AI and warehouse automation.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$425m
SERIES E
Mar 2021
$315m
SERIES D
Total funding: $835.1m
Company benefits
- Company stock options
- Work from home opportunities
- Comprehensive health insurance package, including medical, dental, and vision
- 401k
- Annual bonus plan
- Vacation and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credit
- Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
- Thoughtful, talented, and supportive coworkers and leadership team
Company values
- We're merchandise-driven
- Unparalleled customer experience is our lifeblood
- We celebrate culture and the power of community
- We're humble, scrappy, and intentional
Company HQ
Baylands, Fremont, CA
Articles
Leadership
Larry Liu
(CEO)Larry started his career as an Intel Product Development Engineer, before working as an Investment Intern and as a Teaching Assistant at the University of California. He spent 3 years at Brocade, another 3 at Amtel, and founded Happitail in 2012, prior to starting Weee! in January 2015.
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