Senior Lifecycle Marketing Specialist, Zen Educate

• You have around 3–5 years of experience in Lifecycle Marketing, CRM Marketing or Marketing Automation
• You naturally think about customer behaviour before campaigns
• You take ownership and don't wait to be told what needs improving
• You're highly curious and enjoy asking "why?" before jumping into execution
• You communicate clearly and proactively with stakeholders
• You're comfortable balancing data with good judgment
• You care deeply about quality and catch the small things before customers do
• You're collaborative, low ego and genuinely enjoy helping the people around you succeed
• Hands-on experience with marketing automation platforms (Customer.io, Braze, HubSpot, Iterable or similar)
• Excel and / or Google Sheets
• AI tools (ChatGPT, Claude or similar)

Desirable

• Hi, I'm Gerald, Senior Lifecycle Marketing Manager at Zen Educate
• I'm looking for a Senior Lifecycle Marketing Specialist to help us build lifecycle programs that create compounding growth by making our product more valuable to educators and schools
• Lifecycle Marketing sits at the intersection of marketing, product, operations and data
• Our job isn't simply to send emails or build automations—it's to understand customer behaviour, identify opportunities to improve it, and build communication journeys that create measurable business impact
• If you're someone who enjoys solving problems, loves understanding why people behave the way they do, and gets excited about building systems that improve over time, we'd love to meet you
• Getting the right teacher into the right school at the right time is one of the most important — and most broken — problems in education. Schools are spending billions on it. We're fixing that
• Since 2017, Zen has saved schools over $50 million, and we're growing fast — 3x year-over-year in the U.S. Lifecycle Marketing is one of the core engines behind that growth, and this role sits right at the centre of it
• The best products don't grow simply by acquiring more customers. They grow by helping existing customers discover value faster, engage more deeply, and keep coming back
• That's where Lifecycle Marketing comes in
• We build the communication experiences that help educators complete their application, schools adopt new features, and customers get the right message at the right moment. We partner closely with Product, Operations and Commercial teams to identify opportunities across the customer journey and turn them into scalable lifecycle programs that improve adoption, engagement and retention
• What do you actually do?
• Build lifecycle programs:
• Own the design, implementation and optimisation of lifecycle marketing programs across email, SMS, In-App banners and other customer touchpoints
• Create customer journeys that improve activation, engagement and retention for both educators and schools
• Build campaigns in our CRM Marketing tool, create audience segments, write compelling copy, and ensure every campaign meets a high quality bar before launch
• Own outcomes:
• You're responsible for more than launching campaigns. You understand how your work connects to company goals and measure success based on customer and business outcomes—not simply whether a campaign was delivered
• When projects encounter blockers, you proactively drive them forward by aligning stakeholders or finding another path
• Experiment relentlessly:
• Design experiments, define success metrics before launching, analyse results and continuously improve programs over time
• When something doesn't work, capture the learning and use it to build something better
• Work closely with the team:
• Partner with Operations, Sales, and Product to make sure campaigns connect to what the business actually needs
• Share clear, honest performance updates with senior leadership - the good and the bad
• Why this role is unique:
• You'll own meaningful programs from idea through execution and optimisation. You'll work closely with Product, Operations, Data and Commercial teams, giving you broad exposure across the business while helping shape the customer experience for thousands of educators and schools. Most importantly, you'll join a team that values curiosity, ownership and continuous improvement over simply checking boxes

• We move fast and we respect your time. Three stages, with all interviews in each stage scheduled at the same time. We aim to get back to you within 36 hours of each stage finishing
• Stage 1: Recruiter call — compensation, availability, and the basics
• Stage 2: Intro call with Marketing — we'll talk through your experience and how you think about the work
• Stage 3:
• Task & review - a short lifecycle marketing task to complete at home, then walk us through your thinking
• Cultural interview - meet the team and talk about how you work and what drives you
• Interested? Let's go
• If you've read this and feel that mix of excited and a little nervous — that's a good sign. Apply now. If you skimmed it, you can still apply, but you're missing context that'll help you in the process