Senior Product Marketing Manager, Payscale
$129-193.6k
Offers 10% Bonus
Compensation software & data
Be an early applicant
Compensation software & data
501-1000 employees
Be an early applicant
$129-193.6k
Offers 10% Bonus
501-1000 employees
Company mission
To help organizations transform pay decisions from an uncertain compromise to a confident commitment.
Role
Who you are
- The ideal candidate brings sharp market intuition, a track record of impactful launches, and the credibility to walk into a room with Sales, Product, or the executive team and drive the conversation
- 7+ years of product marketing experience, including time in a senior or lead contributor role
- Experience in a B2B SaaS company -- ideally with complex products, multiple buyer personas, or platform/suite positioning
- Proven track record of owning and executing full-cycle, multi-stakeholder product launches
- Strong strategic instincts with the ability to connect product capabilities to business outcomes, revenue strategy, and competitive positioning
- Demonstrated ability to build messaging frameworks -- not just execute against existing ones
- Executive presence and communication skills -- comfortable presenting to and influencing C-suite and senior Sales leadership
- Strong cross-functional instincts -- knows how to align Product, Sales, Enablement, and CS without formal authority
- Proficiency with tools including Gong, Salesforce, Seismic, and Tableau
- Track record of mentoring others and raising the floor on team performance
- Bachelor's degree required
What the job involves
- Reporting to the VP of Product and Customer Marketing, we are looking for a strategic, customer-obsessed Senior Product Marketing Manager to own a critical product area and shape how we bring it to market
- This is an expert-level role for a PMM who has mastered the fundamentals and is ready to operate at a higher altitude -- shaping strategic narrative, advising cross-functional leadership, and elevating the entire team's output
- You will own the product-market fit story for your area, influence revenue strategy, and build the frameworks and programs that scale beyond yourself
- You know how to use AI, not as a shortcut, but as a strategic lever that makes your programs smarter and your team more scalable
- Strategic Narrative and Positioning: Shape and evangelize the strategic narrative for your product or solution area -- connecting market trends, customer pain points, and competitive gaps to company-level positioning and long-term vision. You are not just telling the story; you are writing it
- Messaging Frameworks and Scalable PMM Systems: Build frameworks for scalable messaging development that enable other PMMs and cross-functional teams to align on differentiated value propositions, proof points, and market readiness. You raise the bar for the whole team
- AI-Powered Intelligence and Workflow Design: Leverage AI tools to design scalable, repeatable intelligence workflows — from synthesizing Gong call data and competitive signals into executive-ready insights, to building content pipelines that extend PMM bandwidth. At this level, you're not just using AI to work faster; you're thinking architecturally about how it integrates into your product area's GTM motion
- Customer Segmentation and Persona Leadership: Lead cross-functional customer segmentation and persona evolution -- ensuring precision across all buyer stages and influencing how the business targets and speaks to ideal customer profiles
- GTM Strategy and Launch Leadership: Own end-to-end GTM strategy for your product area -- from positioning and launch sequencing to sales readiness and market measurement. Proactively align stakeholders across Sales, Product, Enablement, and CS around shared goals, ensuring launches land with clarity and consistency
- Executive Influence and Strategic Synthesis: Translate complex capabilities into clear, compelling stories that influence revenue strategy, pricing and packaging, and customer lifecycle programs -- anchored in data, feedback, and voice of customer. Serve as the go-to expert on product-market fit, frequently consulted by Sales, Product, and Leadership on GTM decisions, product direction, and customer impact
- Market and Competitive Intelligence: Anticipate shifts in the market landscape and proactively recommend messaging, GTM, or product adaptations that align with future customer and business needs. Connect product marketing outcomes to enterprise KPIs -- revenue, retention, and brand equity. Use AI-assisted research and synthesis tools to maintain a continuous, real-time pulse on the market -- not just a quarterly snapshot
- Cross-Functional Leadership: Build trust and alignment across functions by fostering open communication, surfacing friction points early, and navigating cross-functional priorities with empathy and transparency. Lead high-pressure, cross-team initiatives -- modeling calm decision-making, accountability, and a solution-oriented mindset in ambiguity
- Mentorship and Team Elevation: Mentor and uplift others across the marketing and product orgs, sharing expertise generously and raising the bar for collaboration and execution. Help the team operate at the next level
Our take
Although pay isn't always the main motivator when it comes to selecting a new job, compensation matters for a raft of reasons. All things being equal, talent that is underpaid will pass on an uncompetitive offer and become demotivated by lower-than-market pay, and the gender gap in salaries sees women earning up to 20% less than men in the same roles, which is both unfair and bad for morale.
Payscale exists to provide a clear view of a company's overall offering while at the same time providing real-time data on the jobs market, allowing HR teams to adjust compensation and price jobs instantly and accurately in line with their industry's standards. It also gives job seekers information on expected salaries for the positions they are interested in, along with a range of career planning and negotiation tools.
This approach is sorely needed, as governments are beginning to legislate on pay transparency and job seekers are increasingly expecting to know where they stand compared to the people they'll be working next to. Already counting The Washington Post, United Healthcare and the New York Times among its customers, Payscale has grown steadily through marketing and aggressive acquisitions, and is now very well placed to take advantage of the move to benefits transparency in the HR sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2011
$7m
EARLY VC
Jul 2007
$10.3m
SERIES C
Total funding: $27.5m
Company benefits
- Flexible paid time off (PTO)
- Paid holidays and floating holidays
- Company-sponsored volunteer hours
- Complimentary days off based on meeting company goals
- Comprehensive medical, dental, and vision, covered up to 100% by Payscale
- Life and disability insurance, covered up to 100% by Payscale
- Employee assistance program
- Flexible spending account
- Infertility benefits
- Company matched and immediately vested 401k
- Paid development hours
- Learning and development opportunities
- Regular pportunities to meet with executive leadership
- Annual remote work stipend for wellness or home office equipment
- 16 weeks paid parental leave
Company HQ
Pioneer Square, Seattle, WA
Leadership
Chris Hays
(CEO)Chris joined Payscale in 2024 as CEO. Prior to that, they spent nearly 8 years at ZoomInfo as the President & COO. They also spent 7 years at Inside Sales Team as a VP of Operations, and 10 years at Avaya as a Finance Director.
Lexi Clarke
(Chief of Business Operations)Lexi initially joined Payscale in 2020 as a Director of People, since then they have held various roles, becoming CPO in 2023. They previously worked in HR roles at Convoy, Redfin, Boeing, and One Kings Lane.
Kate Peter
(CCO)Previously a Global VP of Customer Experience at Anaplan, and Global Head of Customer Success at Harvard Business Publishing. They also spent 4 years at Gainsight in various roles, including Head of Enterprise Customer Success.
Peh Keong Teh
(Chief Product Officer)They have been at Symend since 2020, previously serving as President, CPO & CTO, now serving as an Executive Advisor. Previously they spent 3 years at Salesforce as a Senior VP of Marketing Cloud, 1 year at Oracle in product Management (Oracle Bare Metal Cloud), and 10 years at Microsoft in various roles, including Principal Group Program Manager (SQL Azure).
Philip Watson
(CFO)Previously the CFO at Paddle and a Portfolio Finance & Operations Director at Hg. They also spent over 7 years at ZoomInfo in various VP roles.
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