Brand Paid Media Manager, Trainline
9-Month Fixed-Term Contract
£40-50k
More information about location
3+ days a week in office
Europe's leading rail ticketing platform
Be an early applicant
Europe's leading rail ticketing platform
1001+ employees
Be an early applicant
£40-50k
More information about location
3+ days a week in office
1001+ employees
Company mission
Trainline is proud to be Europe's leading rail and coach platform - a tech company with a mission to make train travel as smooth as possible to allow travellers to make greener travel choices.
Role
Who you are
- Solid hands-on experience managing paid social and digital brand campaigns, with strong working knowledge of Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and Google Ads (YouTube), including live campaign optimisation
- A strong grasp of upper- and mid-funnel brand-led media strategy and how to connect campaign activity to meaningful brand outcomes
- Experience running campaigns across multiple international markets, with the ability to adapt execution to different audiences and contexts
- Confidence working with campaign data, with advanced Excel or Google Sheets skills for analysis and reporting
- Exceptional organisational skills and a high attention to detail, particularly around campaign setup, QA processes, and brand consistency
- Experience working within a global brand or matrix organisation, ideally with exposure to brand tracking, lift studies, or marketing mix modelling
- Familiarity with AI tools, automation, or additional media platforms such as DSPs, digital audio, or VOD would be helpful
- Experience using Tableau or similar tools to build reports and visualise campaign performance is a nice addition, though not essential
What the job involves
- This role sits within the Brand Media function and is central to bringing Trainline’s brand to life at scale in digital channels. You will work closely with local market teams, creative colleagues, media agencies, and platform partners, connecting global brand strategy to well-executed campaigns across YouTube, Meta, TikTok, Snapchat, and other channels
- Lead the end-to-end setup, execution, and daily optimisation of upper- and mid-funnel brand campaigns across YouTube, Meta, TikTok, and Snapchat in the UK, France, Italy, and Spain, ensuring every campaign is delivered on time, on budget, and on brand
- Own day-to-day campaign management across trafficking, targeting, pacing, and reporting, maintaining rigorous QA checks on creatives, naming conventions, and tracking ahead of every launch
- Translate global brand strategy into clear, executable digital campaigns, ensuring brand consistency across all touchpoints while adapting intelligently to platform best practices and formats
- Partner with creative teams to ensure assets are fit for purpose across platforms, and collaborate with media agencies and the in-house performance team to ensure strategic alignment across the funnel
- Build and maintain strong relationships with media owners including Meta, TikTok, and Google, staying current on platform developments, new inventory, and emerging opportunities
- Proactively identify new channels, formats, and testing opportunities, bringing a test-and-learn mindset to continuously improve brand impact
- Recommend and oversee in-platform brand lift studies, analyse results, and translate campaign data into clear, actionable recommendations for brand, media, and market teams
- Communicate performance, risks, and opportunities clearly to stakeholders, acting as a dependable bridge between global brand strategy and local market execution
Salary benchmarks
Our take
Trainline make it super easy to book transport tickets. Its app is intuitive and well designed and its even pioneering paperless travel, allowing users to store their tickets in the app.
It's hyper-focused on customer experience and has a product culture of fast iteration to deliver great outcomes for customers. Its customers make 170,000 journeys a day and it sells 200 tickets a minute.
Its continuing to innovate to stay ahead, using machine learning to predict price movements and integrating with Siri and Google Assistant so people can buy tickets simply by speaking to their phone.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"The complex nature of the market as we work with different suppliers is an amazing opportunity to create fluid solutions. A very well segmented..."
Company benefits
- Flexible working (60% min office attendance)
- Cycle to work scheme
- Discounted gym memberships through Wellhub
- Private Health and Dental Insurance
- Enhanced Pension (matched contributions)
- Income Protection
- Share Incentive Plan (buy one get one free)
- Learning budget
- Primary & Secondary Caregiver Leave
- Shared Parental Leave
- Enhanced sick pay
- Free Perkbox subscription
- Electric Vehicle Salary Sacrifice Scheme
- YellowNest - Subsidised Childcare Fees
- Work from Abroad
Company values
- Own It - We care about every customer, partner and journey
- Do Good - We make a positive impact
- Travel Together - We're one team
- Think Big - We are building the future of rail
Company HQ
Farringdon, London, UK
Articles
Leadership
Jody Ford
(CEO)Joined Trainline in 2020 as COO before becoming the CEO in 2021. Previously the Group CEO at Moonpig and Photobox and also spent over 10 years at eBay in various VP roles.
Lisa Hillier
(Chief People Officer)Previously the CPO at Gousto, The Restaurant Group, and Just Eat. They also spent over 6 years at Betfair as the Head of HR and Chief Human Resource Officer.
Mike Hyde
(Chief Technology Officer)Previously a Director of Data Science at Facebook and as a Director of Business Insights at Skype and Microsoft.
Sakshi Anand
(Chief Growth Officer)Joined Trainline in 2023 as the VP of Growth and President of UK before becoming the CGO in 2025. They are also the Founder of NeuStar Consulting.
People progressing
Gary joined in 2022 from Comparethemarket as Director of Engineering and was recently promoted to VP Engineering, reporting directly to CTO.
Joe joined in 2022 from Meta as Director of Data Science and was recently promoted to VP Data, reporting directly to CTO.
Ali joined in 2023 from Meta and was recently promoted to VP Product, reporting directly to CPO.
Diversity, Equity & Inclusion at Trainline
- 💚 Diversity drives us forward We know that having a diverse team is crucial to Trainline’s ongoing success. A team that is diverse in all forms – gender, ethnicity, sexuality, disability, nationality and diversity of thought are key to Trainline being an inclusive environment where every Trainliner can be their true self. We're committed to creating workplaces where everyone belongs, is celebrated and their differences are valued, creating an awesome employee and customer experience. 💚 Meet our Networks Our diversity networks are inclusive communities developed and led by Trainliners, with sponsorship and support from senior leaders. They're all about empowering and supporting underrepresented groups, by providing a safe space to talk, a place to come up with new ideas and a channel for voices to be heard. 🚀 Women in Leadership 💜 Gender Equality Network 🏳️🌈 Rainbow Train (LGBTQIA+) 🌻 Sunflower (accessibility) 🌍 Ethnic Diversity Network 🐣 Parent & Carers
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