Senior Marketing Writer, IANS
$88-110k
+ Bonus
2 days a week in office
Cybersecurity insights & CISO guidance
Open for applications
Cybersecurity insights & CISO guidance
501-1000 employees
Open for applications
$88-110k
+ Bonus
2 days a week in office
501-1000 employees
Company mission
To provide experience-based security insights for Chief Information Security Officers and their teams.
Role
Who you are
- This role is ideal for a strategic writer who understands how words perform in the real world: attracting the right audience, supporting the funnel, and reinforcing brand credibility
- The successful candidate will also be highly skilled in short-form communication, someone who can craft email subject lines that grab attention, write body copy that converts, develop calls to action that drive measurable results, and contribute to a team shaping the conversation around cybersecurity leadership and strategy
- Bachelor’s degree in marketing, Communications or related field
- 8+ years of experience in marketing or copywriting
- Experience writing to security & IT leaders
- Proven ability to write for multiple audiences and stages of the funnel
- Experience working with complex, technical, or B2B subject matter
- Strong editing skills and a high bar for clarity, structure, and quality
- Deep understanding of brand storytelling and messaging strategy
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Comfortable collaborating cross-functionally and incorporating feedback
- Portfolio demonstrating a range of short- and long-form marketing work
- Experience working with HubSpot is helpful but not essential
- Understanding of how to optimize content for SEO/GEO
What the job involves
- We’re looking for a Senior Marketing Writer who can translate complex ideas into clear, compelling copy that drives engagement, demand, and brand authority
- You’ll lead the development of high-impact marketing content across channels—shaping messaging, elevating quality, and ensuring consistency with our brand voice
- This role sits at the intersection of creativity and performance: you’ll write, test, and refine marketing and sales content that connects with our audience and moves them to act
- You’ll collaborate closely with marketing, sales, and design teams to ensure every piece of copy is on-brand, audience-centric, and optimized for engagement and conversion
- Write and edit high-quality marketing copy across channels, including:
- Website pages, landing pages, and product messaging
- Email campaigns, social copy, and ads
- Blogs
- Event, webinar, and campaign messaging
- Write clear, compelling, and high-performing sales and marketing emails, including nurture sequences, campaign promotions, and event audience acquisition campaigns
- Own and evolve brand voice, tone, and messaging guidelines
- Lead messaging frameworks for key initiatives, launches, and thought leadership
- Edit and elevate copy from other writers and contributors
- Use performance data, audience insights, and feedback to improve content continuously
- Ensure copy aligns with business goals, audience needs, and SEO best practices
- Stay current on content best practices, trends, and compliance requirements
Our take
Amidst the escalating threats and regulatory demands in the cybersecurity sector, Chief Information Security Officers (CISOs) face a daunting array of challenges. IANS steps in as a trusted ally, offering tailored solutions to address these pressing issues.
Through its practitioner-led model and collaboration with seasoned experts, IANS provides independent research, advisory services and a community platform. It provides CISOs with subscription-based support content, professional development opportunities and consulting services, enabling them to navigate the complex cybersecurity landscape with confidence.
With a strategic investment from the Apax Digital Funds, IANS is poised for accelerated growth and innovation. This partnership will fuel product development, expand the company's value proposition and enhance its go-to-market strategies, solidifying its position as the leader in the InfoSec decision support space.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- 401(k) Program: Fidelity 401(k) plan with company match
- Employee Recognition: Annual incentive program, monthly shout outs and peer-to-peer recognition
- Health Coverage: Medical, dental & vision, deductible reimbursement, fitness stipend, Calm app
- Pre-Taxed Benefits: Dependent care FSA, healthcare FSA, transit, parking
- Social: Monthly 'Club IANS', annual summer outings, team events and social gatherings
- Volunteer Opportunities: Employee-led community volunteer initiatives, paid volunteer day
- Work Environment: Hybrid (2 days/week) in our vibrant Boston office with a weekly lunch stipend
- Work/Life Balance: PTO, paid holidays, sick time, Summer Fridays
Company HQ
Downtown, Boston, MA
Leadership
Phil Gardner
(Founder & CEO)Founded IANS in 2001 and has served as the CEO ever since. Prior to this, they founded Provant where they served as the Vice President. They also worked as an Associate at McKinsey & Company.
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