Manager of Lifecycle & Email Marketing, Zoom
€47.8-76.5k
2 days a week in office
Work platform for human connection
Posted today
Work platform for human connection
1001+ employees
Posted today
€47.8-76.5k
2 days a week in office
1001+ employees
Company mission
To help people connect, collaborate, and get more work done, together.
Role
Who you are
- Proven experience owning email and nurture in a B2B SaaS environment, with a track record of designing programmes from the ground up and measuring their impact on conversion, or equivalent experience
- Deep, hands-on marketing automation capability in HubSpot and Salesforce, or in comparable platforms such as Marketo, Braze, or Eloqua, or equivalent experience
- Demonstrated ability to build and ship email independently: template construction, list building, workflow setup, QA across clients, and delivery to deadline
- Strong judgement across deliverability, segmentation, list hygiene, and testing disciplines, with comfort interrogating funnel data and building self-serve reporting
- Experience running a paid lead source such as content syndication, with a clear point of view on how to make cold-acquired names convert to pipeline
- Experience working across multiple regions and languages, and the ability to build and manage programmes that run natively in more than one language
- Ability to work closely with sales and SDR teams and to present performance and recommendations clearly to senior stakeholders using data
What the job involves
- Own the global email programme end to end, including nurture, product and content sends, event follow-up, database re-engagement, and win-back campaigns
- Build and send all campaign emails: construct templates, shape copy, define and segment audiences, configure workflows, and ship to deadlines without hand-off
- Design, launch, and maintain all nurture programmes covering inbound follow-up, content and event follow-up, stalled lead re-engagement, and SDR nurture in partnership with regional SDR managers
- Define and maintain the lifecycle stage model from first touch through to sales accepted opportunity, working with revenue operations to keep every region aligned to one definition
- Own audience selection, send governance, contact frequency, and overlap management across regional and global sends to protect deliverability and sender reputation
- Lead the content syndication channel: set offer and asset strategy, define lead acceptance criteria, own the nurture behind every syndication programme, and hold the channel to a pipeline conversion standard
- Grow the marketable database by region and in local language, including Spanish (LATAM), Portuguese (Brazil), and other priority markets per Workvivo’s localisation framework, and report performance in revenue terms across conversion by stage, velocity, and cost per qualified opportunity
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic acquisitions. Alongside many other large tech companies, it has battled through a difficult economic situation, but it nonetheless remains a profitable company and household name. Plus, its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO & Founder)Previously VP Engineering at Cisco and WebEx.
Salary benchmarks
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