Senior Implementation Engineer, Croud
+ Discretionary annual performance based incentive
2-3 days a week in office
Performance marketing agency
Job no longer available
Performance marketing agency
501-1000 employees
Job no longer available
+ Discretionary annual performance based incentive
2-3 days a week in office
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- Degree-level education or equivalent relevant work experience
- We are seeking candidates with extensive, demonstrable experience in marketing analytics, preferably gained within agencies and through direct client collaboration
- The ideal candidate will have a proven track record of success in delivering impactful analytics solutions, showcasing their ability to translate complex data into actionable insights and drive measurable business outcomes
- You’re able to adopt an owner mindset
- You’re an excellent communicator. You can edit and refine complex ideas and descriptions, and produce exactly the messages and narratives that work for your audience and stakeholders. Proficiency in articulating technical concepts to non-technical stakeholders, coupled with a proven track record of effective collaboration within cross-functional teams and external developers
- You’re very familiar with the Google Marketing Platform ad tech stack, including GA4, GTM/sGTM,, Firebase, and methods such as pixel tracking, Enhanced conversions, and CAPI. It’s desirable, not essential, to understand other tools like Tealium or Segment
- You’re familiar with server-side tagging and tracking, and with the potential in Customer Data Platforms, broadly
- You can confidently discuss the issues and solutions relating to privacy in adtech, such as GA’s Consent Mode or OneTrust
What the job involves
- We are looking for a talented and driven Senior Implementation Engineer to join our Analytics Activation Team. In this vital role, you will lead the implementation of advanced analytics tracking solutions, helping clients unlock the full potential of their digital data.
- By collaborating with stakeholders across the UK and US, you will shape strategic analytics roadmaps, stay at the forefront of industry advancements, and deliver impactful, best-in-class tracking solutions. If you are passionate about data, innovation, and driving business success, this is the perfect opportunity to make a difference
- Design, implement, and meticulously maintain analytics tracking solutions using advanced tag management systems, such as Google Tag Manager or Tealium, prioritising a focus on specific GMP solutions relevant to our clients' needs
- Spearhead the configuration and deployment of analytics tags, pixels, and event tracking scripts across diverse digital platforms, including websites, mobile apps, and other interfaces
- Conduct rigorous testing and validation procedures to guarantee the accuracy and integrity of data collection, proactively identifying and resolving any issues related to tracking discrepancies or implementation errors
- Implement robust measurement solutions for mobile applications, leveraging tools like Firebase to track user behaviour, engagement, and conversions
- Evaluate and implement Consent Mode across client websites and applications to ensure compliance with data privacy regulations and maintain data integrity
- Develop and deploy server-side tagging implementations via server-side Google Tag Manager (sGTM) to enhance data security, improve website performance and data collection
- Innovate custom tracking solutions and scripts to capture nuanced user interactions and events, facilitating advanced analytics reporting and insights generation
- Document comprehensive analytics implementation requirements, configurations, and best practices for internal knowledge sharing and client training purposes, ensuring transparency and clarity in all processes
- Client satisfaction and growth of each account. You’ll be passionate and committed to delivering client satisfaction. Keep each client on a trajectory of revenue growth, hitting targets year-on-year
- Understand business needs and objectives
- Detail orientated, correct discrepancies, and ensure quality control
- Stay abreast of industry news, emerging trends, and technologies in analytics tracking and digital marketing, leveraging insights to drive continuous improvement and innovation within the organisation
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
50% female employees
29% employee growth in 12 months
Company
Funding (1 round)
Nov 2019
$36.7m
LATE VC
Total funding: $36.7m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company values
- Passion: Really caring about what we do - and about doing a great job for our clients. But also about our objectives, our personal development, each other, and about Croud’s success as a business
- Imagination: We never rest on our laurels and are natural problem-solvers. We continually push the boundaries for our clients – whether that’s through technological advancement or innovative business solutions
- Integrity: We care about doing the right thing, and about acting as a partner – not a supplier – to our clients. We put accountability, transparency, and meaningful results at the centre of everything we do
Company HQ
London, UK
Articles
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
People progressing
Joined as a Digital Director, promoted to Head of SEO after 1 year. Moved to become Director of Organic Performance after another 1 year and 10 months.
Having started at Croud as a Client Strategy Executive, Caroline is now Client Director
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