Manager of Lifecycle Marketing, Hims & Hers
$95-120k
+ Equity
Multi-specialty telehealth platform
Be an early applicant
Multi-specialty telehealth platform
1001+ employees
Be an early applicant
$95-120k
+ Equity
1001+ employees
Company mission
To help the world feel great through the power of better health.
Role
Who you are
- The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the (potential) customer, and is relentless at pursuing optimization opportunities, testing, and creative ideation to build a world class CRM program for our newest category
- Bachelor’s Degree
- 5+years experience in CRM & Lifecycle, subscription experience a plus
- Hands-on experience with Braze, Iterable, Marketo or similar ESP
- Excellent organizational and prioritization skills, and attention to detail
- Strong campaign management and problem solving skills
- Analytical thinker with experience in data-driven marketing
- Ability to drive experimentation focused on core success metrics
- Knowledge of HTML, CSS and email client basics
- Experience managing robust testing roadmaps
- Ability to communicate the benefits of strategies to business audiences of all levels
- Experience driving multiple projects and prioritizing in a fast-paced environment
- Eagerness to be hands-on and proactive
- Strong desire and curiosity to learn
- In-depth understanding of the healthcare, wellness, or CPG industry a plus
- Knowledge of FDA & HIPAA regulations a plus
What the job involves
- We’re looking for a Lifecycle Marketing Manager to join our growing CRM team. You’ll report to the Sr. CRM Manager and partner with cross functional stakeholders to build and execute acquisition CRM programs
- This person will manage the day-to-day, hands-on creation, implementation and optimization of acquisition and retention-focused email, SMS and push notification campaigns for the Weight Management Category.
- Own execution of acquisition and retention-focused CRM initiatives for weight management category, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting
- Maintain customer journey maps for weight management communication journey and ensure maps are regularly updated to reflect current state of live flows
- Continuously conduct A/B tests and analyze results to garner insights to improve engagement, optimize for key revenue drivers, and customer acquisition, especially in always-on triggered programs (flows)
- Ensure high quality and error-free implementation, testing and QA of email marketing campaigns
- Partner with CRM leads for other business verticals, including Hair, Sexual Health, and Mental Health, to uncover cross-vertical opportunities and maximum production efficiency
Our take
Hims & Hers is a direct-to-consumer brand made for men and women, offering products for skin care, birth control, erectile dysfunction, hair loss and more. The company aims to create an open and honest culture of care that is accessible for everyone, no matter who you are or where you live.
Hims & Hers approach healthcare differently through a telemedicine approach combined with a comprehensive wholesale and branding strategy. This allows customers to get diagnosed and treated at a lower cost and with greater convenience whilst the company simultaneously increases customer brand's presence across the US.
The company is increasingly focused on becoming a modern healthcare brand, and has a huge addressable market to go after. Recent launch of an app has helped the company grow significantly. Further, it is focusing investment into platform infrastructure and the development of partnerships with physical stores including retail giant Walmart, as well as continuing to launch new products such as its range of volumising shampoos.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
38% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2019
$100m
LATE VC
Jul 2018
$50m
SERIES B
Total funding: $197m
Company benefits
- Dental insurance
- Maternity & Paternity Leave
- Gym Membership
- Commuter Checks & Assistance
- Work from home opportunities
- Health insurance
Company HQ
Marina District, San Francisco, CA
Articles
Leadership
Andrew Dudum
(CEO)Previously co-founder of Atomic, Homebound, Terminal and Bungalow and Investor & Advisor at Stable Auto, TalklQ, and Mira Technologies.
Hilary Coles
(Senior VP Brand & Innovation)Previously earned an MBA from the Kellogg School of Management at Northwestern University.
Jack Abraham
(Investor)Founder and Managing Partner of Atomic. Co-Founder and Investor at Replicant, Raydiant, Bungalow, Homebound, Terminal and Zenreach.
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