Director of Programmatic, Wpromote
B2B
$119-135k
+ Bonus
Digital marketing firm specializing in customer acquisition
Be an early applicant
Digital marketing firm specializing in customer acquisition
501-1000 employees
Be an early applicant
$119-135k
+ Bonus
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 6+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment
- Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization
- Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation
- Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue)
- Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms
- Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights
- Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programs
- Innate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends
What the job involves
- We are looking for a Director, Programmatic to oversee day-to-day operations and manage the programmatic buying division of multiple B2B clients!
- This role begins as an individual contributor with the opportunity to build and scale a team over time
- You’ll help define the vision, structure, and best practices for a growing B2B programmatic group as new clients and business needs expand
- You’ll install best-in-class operational practices tailored to B2B buying cycles, enterprise-level audience segmentation, and multi-stakeholder decision journeys
- You’ll also contribute to business development efforts, helping win new B2B clients through thought leadership and pitch participation
- The Director is expected to be pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts
- The role includes internal and external Programmatic education on Capabilities and New Ad Tech Tools
- You’ll be responsible for owning the business relationship with your client(s), agency, and team, in addition to ensuring the successful delivery of programmatic campaigns
- In the role, you will be fostering strong relationships with respective digital agency counterparts, clients and external partners
- In addition, you will be expected to be the team’s source of expertise and point of escalation for all aspects of a campaign’s execution including implementation, optimization and inventory and audience strategy
- Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity
- Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI)
- Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions
- Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence
- Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution
- Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions
- Contributing to new business efforts - crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes
- Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs
- Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers
- Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts
- Serving as an escalation point for performance, strategy, or client relationship issues - balancing strategic counsel with practical, data-driven solutions
- Representing the agency externally at B2B-focused industry events, conferences, and with tech partners
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favour the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focusing too heavily on blindly meeting KPIs as opposed to providing accurate and optimised data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognised as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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