Program Manager, Demandbase
Go To Market Team
$165-200k
Go-To-Market engagement & marketing software
Open for applications
Go-To-Market engagement & marketing software
501-1000 employees
Open for applications
$165-200k
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- Experience: 10+ years of experience in program management, revenue operations, or a related role within a high-growth technology company. Experience working with Sales, Marketing, and Customer Success teams is a must
- Project Management: Proven track record of managing complex, multi-disciplinary projects with cross-functional teams
- Strategic Thinking: Ability to think strategically while managing execution and delivering results
- Data-Driven: Strong analytical skills with experience in developing metrics, tracking progress, and making data-driven decisions
- Communication: Excellent communication and presentation skills with the ability to influence stakeholders at all levels
- Tools: Familiarity project management tools (e.g., Asana, Jira)
- Problem Solving: A proactive problem-solver with the ability to navigate ambiguity and drive projects forward in a fast-paced environment
- Collaboration: Strong team player with a track record of driving results through collaboration and teamwork
What the job involves
- We are seeking an experienced and results-driven Go-To-Market Program Manager to join our Revenue Operations team
- In this role, you will work cross-functionally with Sales, Marketing, Product, and Customer Success teams to manage, optimize, and scale our Go-To-Market (GTM) initiatives
- You will play a critical role in aligning teams, resources, and activities to ensure the successful execution of strategic programs that drive revenue growth and improve operational efficiency
- Program Management: Lead and manage a variety of GTM programs, ensuring alignment with strategic business objectives and timelines
- Cross-Functional Collaboration: Work closely with Sales, Marketing, Product, and Customer Success teams to ensure seamless execution of GTM initiatives, with a focus on optimizing the entire customer lifecycle
- Revenue Enablement: Partner with revenue enablement and operations teams to ensure GTM strategies are executed consistently and are well-supported by tools, data, and insights
- Project Execution: Manage the end-to-end execution of high-impact initiatives, including campaign launches, product rollouts, and market expansions
- Performance Tracking: Establish KPIs and partner with RevOps to build metrics to measure the success of GTM initiatives, providing regular updates and actionable insights to leadership
- Change Management: Drive adoption of new processes, tools, and practices within the sales, marketing, and customer success organizations, ensuring a smooth transition
- Stakeholder Management: Communicate project status, risks, and opportunities to key stakeholders across the organization, ensuring visibility and alignment
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company values
- We win together - At Demandbase, we go beyond collaborative. We have each other’s backs. We celebrate our victories and support each other during difficult times
- We make our customers successful - We believe that customer success is the responsibility of the whole company. Each one of us plays a role. Our energy is focused on customer satisfaction and success
- We are real - We are authentic and approachable. We are transparent in our communication — both the good and the bad. We don’t shy away from tough decisions
- We do what we say we will do - What we do, we do well. We are accountable for our actions. We make commitments, and then live up to them
- We innovate with intention - Innovation happens across the company. We try new things. We take risks. We measure everything and double down on the things that work, and learn from the things that don’t
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
Salary benchmarks
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Diversity, Equity & Inclusion at Demandbase
- Our employee resource groups (ERGs) provide spaces for community and connection, real talk, and education. With the support of Demandbase leadership, ERGs amplify the voices of members throughout our company and help us navigate the road to becoming a diverse, equitable, and inclusive culture. Groups include Black Impact Group, Hispanic/Latinx Group, Women’s Group, Neurodiversity Group & LGBTQ+ Group.
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