Campaign Manager, PulsePoint
$75-80k
Healthcare marketing data company
Be an early applicant
Healthcare marketing data company
201-500 employees
Be an early applicant
$75-80k
201-500 employees
Company mission
To use real-time clinical data to help boost the healthcare industry and improve patient outcomes.
Role
Who you are
- 2+ years in a digital advertising role trafficking, campaign management, ad ops, programmatic trading
- RTB/Programmatic buying experience using at least 1 DSP
- Experience trafficking Display, Mobile and Video ads
- Strong knowledge of how web sites and online ads work. Basic knowledge of HTML/JS a big plus
- Understanding of online ad serving concepts and KPIs (CPM/CPA/CPC/Viewability)
- Experience with ad server technologies such as DoubleClick for Publishers (DFP) and/or Exchange/DSP ad serving environments
- NICE TO HAVE BUT NOT REQUIRED: Familiarity with web troubleshooting tools such as Firebug, Charles, Chrome/Safari Inspector or Web Developer Tools
- NICE TO HAVE BUT NOT REQUIRED: Familiar with data visualization tools
- NICE TO HAVE BUT NOT REQUIRED: Analytical software skills (e.g., any exposure to big data stores such as Hadoop, and statistical analysis packages
What the job involves
- A Campaign Manager at PulsePoint is responsible for the implementation, management and analysis of advertiser campaigns, including, trafficking, troubleshooting, reporting and optimization
- This role is responsible for the tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account. Additionally, you'll troubleshoot and resolve site and advertiser issues, working closely with account management and other internal departments
- Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients (e.g. CPA, CPC etc.)
- Work with clients and Account Management team to set up campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.)
- Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
- Analyze results across programs, campaigns and segments and execute optimizations
- Regularly monitor and QA all live campaigns for proper serving, click through action and conversion events
- Advanced post-campaign reporting, identifying trends and making recommendations for future investment
- Supporting technical and non-technical issues as reported by clients and helping them reach resolution by liaising with internal teams
- Consulting with Account Management and Sales teams to support account planning and client strategy
- You will be the subject matter expert for technical details on PulsePoint products and technology and provide guidance and support on RFPs and client meetings
- You will provide actionable insights, finding ways to optimize based on clients’ success metrics, identifying potential issues, communicating recommendations to both the client and internal teams
Our take
PulsePoint is a healthcare tech provider that uses real-time data to provide insight into patients. It uses machine learning and programmatic automation to better understand this data, enabling clinical diagnoses and solutions to be delivered more quickly and accurately.
With its range of analytics solutions, PulsePoint aims to improve predictive aspects of healthcare. The company recently launched its Signal technology, which draws together a range of physician-to-patient data, enabling healthcare organisations to cross-reference with their own information to gain fresh insight.
The global Big Data market for healthcare is expected to be worth $78 billion by 2027, according to an analysis by Emergen Research, and PulsePoint is setting out to be a big part of this growing sector. Having been acquired by Internet Brands in 2021 but remaining an independently run entity, it will benefit greatly from the expertise and market reach of its parent company and their portfolio of health media companies, including WebMD and Medscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2013
$3m
EARLY VC
Jan 2013
$3m
EARLY VC
Total funding: $15.5m
Company benefits
- Dollars and Sense: 401(k) match
- Happy + Healthy: Comprehensive medical plans, affordable medical, dental and vision options, 100%-paid life & disability insurance
- Break a Sweat: Free virtual fitness classes, Better Yourself Wellness program
- Always Learning: Generous annual tuition reimbursement, ongoing team trainings
- Take a Load Off: Paid vacation, sick time, and company holidays (including a floating holiday)
- Good Ol' Fun: Team-building events, happy hours, holiday celebrations, and more!
Company HQ
Midtown East, New York, NY
Leadership
Sloan Gaon
(CEO)Qualified as an Attorney before moving into Management roles at TurboChef, RegistryPro, MIVA, and more organizations. They then left their role as General Manager of GrubHub in March 2012 to found PulsePoint in July 2012.
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